Increased cost threshold to increase sales of Chinese flooring in Europe and America

Since eight years ago, in the Americas, Europe, and other international markets, China’s wooden floors have been making efforts in the international market by virtue of their advantages of being cheap and affordable, gradually squeezing out products from other countries, occupying the highest peaks. About 20% of the market share shows that China's wood flooring industry has a very strong advantage in the global market, but in recent years, this situation is changing.

The first is the price factor. Manufacturers in North America, Europe and other places have started to push prices down as much as possible. Second, more and more international markets have begun to implement certification. This is a very big threshold for Chinese wood flooring companies; The increase in transportation logistics costs, shortage of raw materials, and other unfavorable factors have also increased the operating costs of China's wood flooring companies.

In the face of the future market economy, wood flooring companies will eventually compete in the business model and in the competition of the industry platform from the current product competition and service competition, while the higher levels of competition will have the ability to innovate, produce, and develop. The higher the demand is. At present, the concentration of wood flooring industry in China is not high enough, and the market and economic factors such as capital, technology, manpower, and resources are not concentrated.

In addition, the biggest trade barrier for different wood floor manufacturers or suppliers is legal timber. This type of trade barrier will become more and more solid in the future, and it will also be more and more. Now the Japanese Government Procurement Law, the U.S. Lacey Act, and the European harvesting policy have become increasingly stringent. Therefore, since the beginning of the year, the world flooring market has been showing a trend of continuous decline in the proportion of Chinese wood flooring in the international market.