Abstract China is the world's largest hardware manufacturing center and the largest hardware consumer market. From the data point of view, the hardware industry is developing rapidly, and huge market cakes are being eaten by many large and small businesses. According to industry insiders, although there are many hardware products on the market, the hardware industry market is still...
China is the world's largest hardware manufacturing center and the largest hardware consumer market. From the data point of view, the hardware industry is developing rapidly, and huge market cakes are being eaten by many large and small businesses. According to industry insiders, although there are many hardware products sold in the market, the hardware industry market is still not mature. "On the one hand, the brand awareness of hardware consumption is not strong, on the other hand, it is manifested in the hardware market." The company's designers say. Product mixed
A person in charge of a certain industry said that most of the home improvement consumers on the market currently choose products according to some advertisements. Most of the types, materials and styles of hardware are not well understood, and many sales personnel have a mouth. In the consumption of hardware, because consumers do not understand the professional knowledge, and the product difference between hardware and hardware itself can not be determined by the senses, the difference between the varieties of the materials, professionals are difficult to distinguish, let alone the average consumer .
Relatively chaotic brand
According to industry insiders, the increasing market capacity of the hardware industry has spawned many large and small hardware companies that have “suddenly emerged†and each has fought, resulting in a mixed situation. Due to the low entry of the market into the hardware, most of the current production enterprises are non-pipelined and non-scale production. In some local markets, hardware sold by small hardware stores cannot be evaluated for their qualifications. The price is as low as each piece or in time. Yuan, disrupted the formal hardware industry market.
In the opinion of some insiders, the production process of hardware is relatively simple, and there is not much technical content. In addition, the degree of hardware style is quite high, the hardware of the whole industry is low, and more than a dozen people can produce, which also gives birth. More and more hardware manufacturers. In addition to some unqualified small workshops to compete for market cakes, there are also some companies that originally produced other products actively involved. According to the editor of Jiuzheng Building Materials Network, in the past two years, the boom of home improvement companies has also been scraped into the hardware field. Some furniture and flooring companies have turned into hardware industry due to fierce competition and other reasons, so that the new hardware production enterprises are increasing. .
In general, hardware companies are small in scale, low in mechanization, relatively low in staff quality and production efficiency, and relatively homogeneous in product homogeneity. Industry insiders concluded that the competition in the hardware industry is, in the final analysis, competition for brands, competition for channels, and after-sales service. Brands are the focus of consumers and the core of their survival and development.
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