PV companies need to tap the domestic market for development

Almost simultaneously with China’s announcement of a reduction in subsidies for the Golden Sun project, several European countries have also announced plans to reduce their PV subsidies. “The government's PV subsidy is a key supporting force for PV companies to survive.” Xiaoxin, a researcher in the new energy industry of China Investment Consulting, believes that the photovoltaic industry in many countries, including Germany, is able to achieve rapid development. The subsidy policy is inseparable. As the government gradually reduces subsidies to the photovoltaic industry, the profitability of PV companies will decline, which is obviously not conducive to the development of the photovoltaic industry. As we all know, the European market is the world's largest PV market. Most of China's PV modules are exported to Europe. Therefore, the policy changes and demand changes in the European PV market directly affect the production and operation of domestic PV module manufacturers. At the same time, US PV companies applied for a “double-reverse” investigation on PV modules exported from China to the United States, which led to the outbreak of Sino-US PV trade wars and the impediment of Chinese PV companies into the US. The deterioration of the international and domestic markets has caused domestic PV companies to fall into the low point of industrial development. However, after the “winter” of the PV industry in the second half of 2011, China has successively issued a series of policy measures to continuously expand the demand for optoelectronics in the domestic market, prompting PV companies to pay more attention to the domestic market. Meng Xianyu, vice chairman of the China Renewable Energy Society, said that domestic PV companies cannot always rely on the international market and must pay more attention to the development of the domestic market. In order to increase the domestic market demand for solar power generation from the policy, China has included solar power generation into the energy development plan for the first time this year, and has set a specific target of 3GW. The survey report released by the Swiss Sarasin Bank is also optimistic about the solar demand in the Chinese domestic market. The report pointed out that between 2011 and 2015, the European solar market will shrink by 5% per year, but due to the development of emerging photovoltaic markets such as China, the global PV market demand will continue to increase by 20% this year, between 2010 and 2015, global PV The annual growth rate of the market will reach 18%. Galaxy Securities analyst Zou Xuyuan said that the current European governments have announced plans to reduce PV subsidies, but domestic PV power plants and power generation systems are hot, and PV "outside cooling and internal heat" is obvious. The Ministry of Finance, the Ministry of Science and Technology, and the National Energy Administration jointly issued the "Notice on Doing a Good Job in the 2012 Golden Sun Demonstration", which officially opened the fourth "Golden Sun" roof project, which further highlights this trend. It is reported that more than 100 solar energy companies in China are planning to resume work after seeing the price drop to the bottom. According to industry insiders, the photovoltaic industry should start its domestic demand market and should focus on breakthroughs in two aspects. The first is self-built photovoltaic power station. From the perspective of the photovoltaic industry chain, the power station is still the highest return on investment in the photovoltaic industry chain. Under the policy support, the downstream power station can become a source of stable future cash flow for PV companies. The second is the integration of solar energy buildings. The integration of solar energy buildings has the characteristics of not occupying additional land resources, reducing electricity transmission and transmission losses in situ. At the same time, the peak of photovoltaic system power generation and the peak of building electricity consumption basically overlap, which can alleviate power shortage, which is a good direction in the development of distributed energy. Meng Xianxuan believes that if Chinese PV companies want to continue to develop, they must change their strategies and methods. It turns out that domestic PV companies rely on cheap labor and resource advantages to fight in the international market. This road has now come to an end. In 2012, China's photovoltaic industry must pass the 'cold winter', and must get rid of the embarrassing situation of photovoltaic raw materials and products "two heads outside", innovative technology to reduce the production cost of polysilicon, and vigorously tap the domestic market to absorb the rapidly growing capacity. Zhang Hao, an analyst of Haitong Securities' power equipment and new energy industry, believes that the short-term fundamentals of the entire PV industry have not improved, and the downturn will continue, with no major trend opportunities. Some people in the industry also said that China's PV industry is facing a "shuffle". Photovoltaic enterprises with capital and technological advantages will continue to promote technology R&D and scale production along the path of cost reduction; and the backward production capacity represented by many SMEs will be Elimination will eventually lead to the transformation and upgrading of China's PV industry and benign development.

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