Smart home battle staged "deep contest"

If the Internet of Things is the third wave of information in the world's information industry, then smart home is the most surging wave of the Internet of Things.

At present, the development of IoT applications such as smart homes has been closely related to people's daily lives. It can be achieved when people enter their homes and go through the corridors through a set of light sensors to enable people to turn on the lights; The elderly and children provide emergency communication services such as calling family members and nannies.

The needs of each, in fact, the above scenario is only a small part of smart home applications, and in the face of broad prospects for development, household appliances and communications industries have increased investment. In recent years, Haier, Midea, Changhong, and Hisense have also invested in the research and development of IoT home appliance technology while launching smart home products. They hope that they can compete with telecom operators in the future and control the IoT market in many aspects such as products and technologies.

A "deep contest" between the home appliance industry and the communications industry in the Internet of Things is being staged.

In May of this year, the Institute of Telecommunications of the Ministry of Industry and Information Technology released the “Internet of Things***”. It is expected that by the end of the “Twelfth Five-Year Plan” period, the scale of China’s Internet-related industries will reach a scale of approximately RMB 500 billion. It is reported that the “Twelfth Five-Year Plan” of the Internet of Things will also lock the top ten areas of application of intelligent Internet of Things, such as smart home, and related experts said that these areas will become an important growth point for future economic development.

For this reason, many traditional home appliance industry manufacturers hope to catch the Internet of Things Express to seize the commanding heights of emerging technologies and innovative products. For the home appliance industry and the communications industry, grasping the opportunities in the Internet of Things era is particularly important at this moment. Under this demand, in November of last year, Haier Group and China Telecom signed the "E-store Project" strategic cooperation agreement, which confirmed the full range of cooperation between the two sides from network applications to terminal sales this year.

According to Zhang Ruimin, CEO of Haier Group, through this cooperation, both parties can share customers and share resources. On the one hand, telecommunications can share Haier's advantages in the logistics network, sales network, and service network; on the other hand, telecommunications can also help Haier solve the informatization problems in the Internet era.

Not only that, on the basis of cooperation with telecom operators to build an interoperability platform, Haier also uses its U-home smart home appliance system as a carrier to achieve interoperability and effective management of 3C products and smart home systems, as well as digital media information. Share. Obviously, Haier hopes to get rid of its dependence on operators and independently complete its operations in the field of Internet of Things.

Criticism of standards In view of most enterprises, to control the future development trend of the Internet of Things, control of technical standards is indispensable. Because who owns the standard initiative, they will have more initiative in brand building and overall development in the future.

While establishing a cooperative relationship, Haier and China Telecom are each based on the formulation of the Internet of Things technology standards, and they want to gain more key discourse rights. It is reported that since last year, China Telecom has set up the Wuxi China Telecom IOT Application Promotion Center and the China Telecom Internet of Things Key Technology Laboratory, focusing on some core technologies related to the application of the Internet of Things. “At present, we have launched seven M2M enterprise standards. To meet the needs of more Internet of Things (IoT) users, we have also developed M2M communication modules for each application to reduce user access and access costs.” Deputy chief engineer of telecommunications Ji Dongbin said so.

In the development of international standards, Haier has made preparations for the development of the U-home smart home system. After designing and developing in recent years, Haier has launched two U-home core chips based on ejiajia (home network standard industry alliance) standard - U-home multimedia entertainment chip and U-home network appliance control chip. It is the development of these chips that provides Haier U-home products with low-cost, highly integrated, high-performance, multi-functional hardware solutions. It is worth mentioning that, in addition to the network of home appliances, Haier also owns independent intellectual property rights for streaming media television, network appliances and other products, which have become their strong support for the development of the Internet of Things.

At present, it seems that this standard competition in the field of IoT in the home appliance industry and communication industry will intensify.

"Cloud community" breaks through the development of standards. In recent years, China Telecom has also been working on the integration of cloud computing and the Internet of Things. In the opinion of Ji Dongbin, China Telecom will use cloud computing technology to realize the integration of the application layer and the perception layer of the Internet of Things, thus providing users with a brand-new and richer Internet of Things system.

In response, this year, Haier also put forward the concept of "cloud community", thus realizing the docking of U-Home smart home system and external cloud computing platform, and can comprehensively collect and analyze the living content and application of community owners. Haier personnel said: "We hope that through the implementation of the 'cloud community' program, the entire industry chain of products are integrated into the smart appliances, in order to achieve differentiation with the telecommunications operators, and ultimately determine the core competition of Haier in the Internet of Things era force."

As China Telecom, it is currently hoped that it will continue to play three important roles in the development of the Internet of Things industry, namely, the provider of the communications pipeline, the operator of the M2M platform, and the integrated project application of key industry applications to dominate the Internet of Things industry. At present, it seems that Haier is also rapidly deploying IoT smart homes with forward-looking ideas.

The concept of “cloud community” has enabled Haier to emerge in this scramble for the Internet of Things market. In the future, its Internet of Things strategy is to “intelligent” each item in the digital home, thus constructing a digital home sensor network. Ultimately, home appliances will be built into information terminals in the network. The ** brought by the home appliance industry to the communications industry is rapidly escalating.

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