The next few years will be a period of high-speed turbulence in the hardware industry. The direct consequence of this high-speed turbulence is the expansion of the polarization trend in the current hardware cabinet brand camp. It is expected that there will not be as many hardware companies that can really survive in the market in the next few years. However, this high-speed shock in the hardware industry will bring huge opportunities, and the results of the shock will make the market operate more rationally.
In a global competitive environment, in order to obtain a favorable competitive position and improve competitiveness, industrial capital is another theme of industry operation.
Business polarization will further intensify
The next few years will be a period of high-speed turbulence in the hardware industry. The direct consequence of this high-speed turbulence is the expansion of the polarization trend in the current hardware cabinet brand camp. It is expected that there will not be as many hardware companies that can really survive in the market in the next few years. However, this high-speed shock in the hardware industry will bring huge opportunities, and the results of the shock will make the market operate more rationally.
Increasing competition among sales channels
Due to the oversupply of domestic hardware cabinet products and the increasing pressure on quality, the sales channel has become one of the key competitive factors, and the competition for the channel has become increasingly fierce. On the one hand, kitchen appliance manufacturers have strengthened control of retail terminals, strive to reduce sales links, save sales costs, and make sales channels develop in a specialized direction. The enterprise sales model is developing in a direction that can adapt to diverse markets at the same time. On the other hand, the development trend of the sales industry has caused the status of large household appliance chain stores to continue to rise, and the ability to control the industry has increased. It has participated in and triggered price competition that was previously dominated by manufacturers. With their broad market coverage, procurement scale and cost advantages, large retailers will increasingly control the production enterprises in terms of product pricing and payment of goods.
At the same time, the requirements of the international market for China's hardware products will gradually develop and change, and there will be higher requirements for the quality, packaging, and delivery period of Chinese products, and even gradually extended to the production process and product development, and the product and environmental protection , Energy resources, humanities and environment.
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