Sanitary ware enterprise suffers off-season

Every year in July is the traditional low season for building materials shopping malls, but the building materials market in July this year is deserted compared to previous years. Factors such as property control, bank interest rate hikes, and rising raw material costs have made many companies feel unprecedented pressure. And the continuous soaring prices are making consumers spend more cautiously. Every link in the whole industry chain of the sanitary ware industry is quite pressured.

It is understood that compared with the sales in the same period last year or the first five months of this year, the sales of health enterprises in June this year saw a sharp decline. Many companies' sales in June fell by more than 30% compared with May, and they are expected to continue to decline in July.

The main building materials stores such as Red Star Macalline are also sparsely populated and the business is deserted. Why is this happening? Enterprises and businesses are generally attributed to the regulation of house prices. They believe that it is mainly the influence of national macro-control. In fact, not only the bathroom industry, as long as the upstream or downstream enterprises of real estate will be affected.

Under the effect of the new property policy, "sale" properties have been transformed into "rental" properties, and due to the extremely low budget for decoration of "rental" properties, sales in the bathroom industry have been greatly affected. Merchants are faced with the double pressure of rising costs and decreasing people flow, and the low cost advantage is no longer. The pressure to survive the traditional sales channels is increasing. Merchants are expanding their marketing channels, trying new sales models such as online marketing, group purchases, and engineering channels. They are looking forward to breaking the market freezing point.

"There is no off-season market, only off-season thinking." The editor of Kitchen and Bathroom City believes that in addition to opening up new sales channels, companies or businesses can make efforts to systematically train marketing personnel during the off-season, improve the quality of the workforce, improve service quality, and increase customer satisfaction. To accumulate energy for subsequent development.

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