Why did your developer letter resign or didn't reply?

Summarizing the low success rate of general development letters, most of them are letters of retreat from development letters, or the buyers have ignored them. Common reasons are as follows:

1. There is a typo in the email address;

2. The other party's mailbox has been deprecated;

3. The sender's own mailbox is full, resulting in the failure to receive emails from overseas buyers;

4. Letters may be emailed to the other party by default, and potential overseas buyers do not have the habit of regularly reviewing spam;

5. The cause of the network, or the stability of the mailbox, has caused the transmission to fail;

6.Overseas buyers in overseas countries have caused delays in response;

7. The title of the e-mail cannot attract the interests of overseas buyers;

8. With attachments, overseas buyers are afraid of the virus and are afraid to open it;

9. The annex is too large to be opened inconveniently and consumes resources. Overseas buyers delete it directly;

10. Overseas buyers may be unwilling to believe emails sent by free e-mails and mail exchanges with them, fearing that information will be stolen;

11. No understanding of overseas buyers, products are not right;

12. Misreading the purchase information of overseas buyers, products are not right;

13. The overseas buyer's purchase information has been released for a long time and there is no demand at present;

14. The reply given to the other party is not timely enough, the other party has found a good buyer;

15. Do not understand their own superior products and lack of a good grasp of target overseas buyers, a needle in a haystack, and the development letter is untargeted and purposeful;

16. The size of the letter of the development letter is not suitable for reading.

17. Wrong words, too many grammatical errors, difficulty in understanding;

18. The wording of the development letter is not professional enough;

19. The contents of the letter are not concise and reflect the value of their products;

20. The other country is concerned that Chinese products are dumped and high tariffs are imposed to restrict imports, while overseas buyers have no intention of importing products from China;

21. The other company has its own fixed supplier;

22. The purpose of some overseas buyers to issue purchase information is simply to examine market conditions;

23. The content of the development letter is not attractive;

24. Some overseas buyers may be reluctant to discuss cooperation with middlemen (foreign trade companies);

25. Product prices are not competitive, quotation is too high, prices are not within the expectations of overseas buyers;

26. The other party lacks understanding of your company and products, has psychological protection, and fears being deceived;

27. Some overseas buyers prefer the more direct contact methods, such as telephone, fax, etc., due to the more urgent demand for products, but the development letter does not indicate these contact methods;

28. Full-width half-width effect, development letter in a large number of different language versions of the operating system browser, a lot of garbled reading difficulties;

Recommendation: To increase the response rate of development letters,

1. To learn more about your potential overseas buyers, conduct analysis and evaluation, and focus on the development of overseas buyers do not have too much, otherwise, Oh, too hard! It is recommended to use 3-5 bottles daily;

2. Combining key development with wide variety of products, overseas buyers focusing on development need to be tailored to their needs, and content of development letters varies from person to person; extensive types and thin receipts can be prepared using pre-prepared templates, individual contact names can be known, and individual names can be changed. No, no way, blind copy;

3. Are familiar with the product, product knowledge determines whether your first impression to overseas buyers is professional;

4. Pay attention to the price (virtual disc), the appropriate price determines your development letter, you, your company, the potential value of your product to overseas buyers;

5. Avoid as much as possible the situation listed in the fourth in your development letter.

6. Pay attention to tracking! ! !

7. The details determine the success or failure, thinking can only grow!