Recently, Zhang Chuanfu, secretary-general of the Power Tools Branch of China Electrical Equipment Industry Association, said that the power tool market has recovered in the second half of this year, but the overall situation is still grim. He said that the domestic market remained stable and basically unchanged from the same period of last year, but the market will continue to tilt toward good-quality, high-quality power tools. Foreign trade exports are still in a negative growth trend, and the decline in the second half will be slightly smaller than the first half.
Domestic market demand has increased
Zhang Chuanfu said that the industry should focus on the investment of 4 trillion yuan of funds. In fact, since the first half of this year, many companies have attached great importance to China’s policy of expanding domestic demand in response to the impact of the international financial crisis. Due to the lagging effect of the investment effect, these large investment moves will gradually show new market demand in the second half of this year.
He suggested that the majority of enterprises in the power tool industry should focus on the country's initiative in railways (including Beijing-Shanghai high-speed railway), highways, bridges, airports, terminals, and power facilities, South-to-North Water Transfer, urban rail transit, and urban infrastructure construction. In-depth investigation and research, understand the demand for power tools in these projects, and timely develop new products to meet the needs of engineering construction. In this respect, due to the predominance of well-known foreign power tool brands, it has brought great market competition pressure to domestic power tool enterprises, but it still has to be “contention†and cannot be abandoned.
In addition, according to the club's forecast, since May and June, market demand has entered the off-season, mainly due to the fact that power tool dealers are busy digesting inventory in the first quarter. By September and October, there may be a new round of demand peaks in the market. However, this round of purchases is much smaller than the first quarter.
Use national policy
Zhang Chuanfu also suggested that enterprises should not be confused by the slight improvement in the production situation of electric tools. Enterprises should make full use of various preferential policies given by the government, such as credit, funds, and export risk guarantees. At the same time, we must pay attention to the government's support for new product development and standardization work.
It is understood that many companies in the power tool industry in China have to develop a large number of new power tools every year, and some of these new products have higher technical content, but the local government departments do not know. "Of course, it is right to develop new products in a down-to-earth manner. However, companies should also let government departments know that their scientific and technological actions can be incorporated into the government's jurisdiction. This can be supported by the government's financial support. New products. After putting into production, you can also give certain discounts from taxes and other aspects," Zhang Chuanfu said.
In addition, China's power tool industry has not done enough to report on scientific and technological achievements. Many valuable results have not been reported to government departments, let alone the declaration of scientific and technological achievements. In this regard, relevant enterprises should also report to the local government and ask for their own scientific and technological innovations in the government management. After completion, they will declare the results awards in a timely manner and get the benefits they deserve. In this regard, relevant enterprises should designate special personnel to carefully organize and summarize, and do not neglect the role of technological innovation and scientific and technological achievements.
Avoiding business risks
In addition, the risk of foreign trade exports increased in the first half of the year, the payment was arrears, and even the phenomenon of unsatisfactory payment due to the bankruptcy of foreign buyers caused new difficulties for exporting power tools. Zhang Chuanfu believes that this export risk will continue. Although the relevant state departments have also increased the help of enterprises to avoid risks, but after all, enterprises must face risks, so for enterprises, pay special attention to the importer's financial credit, can not blindly sign, and can not blindly ship, so as not to avoid Cause unnecessary losses.
Some enterprises that have already incurred the risk of payment have already dealt with the importers, demanding payment according to the contract, and some also seek help from industry associations to recover the owed money. However, there are also many power tool exporting companies that have not done so, but have adopted a silent attitude or dealt with buyers on a single-handed basis. The result is minimal.
From the actual operation of foreign trade exports, in the case of “lack of moneyâ€, export products are more valued for mid-range products. For low-end and high-end products, it seems that the market demand is not as good as before. For example, many companies, especially lithium-ion battery tools developed by foreign-invested companies, although of good quality, are difficult to market due to high prices. At the same time, multi-functional and efficient tools for multi-purpose use are more popular in the market. In this regard, some conditional power tool companies have increased their R&D and productivity, and have achieved certain results. The garden tool market continues to be optimistic, which once again fulfilled the analysis of the industry: the grass always has to be long, and the branches are still to be trimmed.
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