200,000 yuan renovation costs, 80,000 yuan have been "hidden rules" insiders broke the news: lighting, paint and other building materials at least 20% rebate.
Recently, a banker in Hucheng City has repacked a new house of more than 100 square meters to a decoration company, totaling 200,000 yuan in renovation money. Since the work is busy and there is no supervision, the owner commissioned the decoration company throughout. After the renovations were completed, the owners invited professionals in the circle to look at them and discovered that 80,000 yuan of them were “hidden†by the unspoken rules of various home furnishings...
The ordinary people had worked hard to buy a new house, but they encountered a variety of traps during the renovation process. Many people spent a lot of money for this.
In the decoration industry, how deep is the water inside? In the past few days, the reporter visited the survey and found that the home improvement industry’s rebate transactions are rampant and the parties are linked to a black “interest chainâ€.
Building materials supermarkets frequently "rebate"
Other people give kickbacks. How do you not give it? On July 20, a decorated supermarket in Hucheng broke into an uninvited guest and demanded a rebate. The middle-aged man claimed to be a local painter. A few days ago, he learned that the owner of the employed King Lake family bought more than 7,000 yuan of paint in the supermarket, and found a salesman to give him 20% rebate. The reason was According to the old rules in the industry, building materials stores should be "meaningful".
The salesman who has no right to be the master finds the general manager of the supermarket. The general manager explained to the painter that the store was a cheap building materials supermarket imported from Shanghai. The business model was different from other traditional building materials stores on the market. The goods sold were all clearly priced, and there was no sales rebate and they refused. The painter's request. The painter asked for a rebate and touched the wall. When he left, he wailed and said: "You wait for the owner to return tomorrow."
The next day, the owner really came back to the supermarket, the reason is "the painter complained that the paint purchased in your shop is not suitable for home decoration." "We showed him the painter to ask for a rebate video. The owner understood the reasons, but he couldn't help because the painters and carpenters were all called together. The change of workers was too much trouble. Finally, considering the difficulties of the owners, we all returned them.â€
According to the general manager of the supermarket, the supermarket opened just over a month ago. He has encountered similar incidents on many occasions, and even encountered the helplessness of the return of the owner's order. Those who demand rebates are mainly painters, carpenters, and tile workers. The number of rebates required usually accounts for 10% to 30% of the amount of materials sold, such as paint, lamps and lanterns, which often require a rebate of 30%, and tile and wood boards require a rebate of 20%.
Why do these people dare to ask the dealer for a high rebate? He said that these painters and carpenters often use the excuse of "ensure the quality of decoration" to incite the owners to go to the dealers with whom they have "friendship" to buy materials. As time goes by, they have developed the habit of taking advantage of this to the building materials store. . "The situation in Huzhou is more serious, and there are fewer phenomena like big places like Shanghai."
Insiders exposed the industry
Tiling is the technical manual work of the door, the talent is not connected, coupled with a large gap in market demand, skilled tile workers become the current home improvement and employment market, the "Congxi", the income level is rising year after year, it is learned that a separate connection A single "guerrilla" income can easily spike more than half of the white-collar market. In order to unveil the inside story of the home improvement industry, the reporter has found a senior ceramic tile engineer, Nan Yanren, Master Shen.
Master Shen claimed to be a demolition and resettlement house from the high-end villas on the edge of Taihu Lake to Qianlidianqian Village. Lake City is large and small. He has left behind work marks for various grades of properties. His 10 years of experience not only turned his fingers into "Cement fingers" (an anti-cracking plaster tape tied above) also gave him a deeper understanding of the industry.
According to him, in fact, the phenomenon of kickback in the home improvement industry has long existed. In the 1990s, some ceramic distributors began to send some small gifts such as alcohol and tobacco to shoppers who sell hard labor and make money. If they help sell them, they can get rebates from the merchants. For example, when a certain brand of tiles is shipped from the factory, it will generally indicate the market. Reference Price. A piece of ceramic tiles selling 100 yuan, the cost of the agency brand is only 30 to 40 yuan, but when the product is placed on the terminal shelves, the price is 100 yuan, recommended by the tile workers to buy, the recommender can get at least 20 yuan rebate. Even if it is not recommended, because the building materials traders are familiar with the “memory regulationsâ€, this part of the rebate will be reserved for the carpenters and tile workers who request rebates afterwards. "At most one time, I got a rebate of 20,000 yuan."
In addition to the aforementioned home improvement guerrillas, more professional home improvement companies are also skilled in "eat two." Liu Wei (a pseudonym), who has been a building materials brand dealer for more than ten years, stated that giving back to home improvement designers is an industry “ruleâ€. To be able to have a business, you must abide by this “ruleâ€.
Liu Wei told reporters that driven by common interests, home improvement companies and businesses tend to fall short, and many businesses are forced to “maintain†a group of designers to sell their own brands. If a brand shop does not accept the designer to take a rebate "hidden rule", the designer does not recommend the owner's goods to the owner, the brand business naturally suffer. As a result, which brand gives more rebates, it naturally becomes the designer's designated brand. If a brand does not give or give a rebate, the branded product will be devalued, and the merchants touted by the designer as a first-class brand will adopt price-fixing and other operating methods to compensate for the losses caused by the rebate: For example, a copper faucet The cost of raw materials is generally 20 to 30 yuan, plus processing, chrome plating and other manufacturing costs up to 60 to 70 yuan, while the market's copper faucet, the average should be 300 yuan, a higher grade to sell It will be five or six hundred yuan, or even one thousand yuan, and the spreads among them are quite alarming.
In fact, the owners are the source of the interest chain. Wool is out of the sheep. The burden of kickbacks is ultimately passed on to the owners. Many young owners are unaware of the fact that "in fact, this chain of interests is a chain, and the problem is once floating. Out of the water, it is easy for the parties not to trust each other, the decoration master is working absently, the word of mouth of the building materials is getting worse, and the owner intentionally defaults on the late payment and other actions that destroy the industry's ecological environment."
Home decoration industry complaints are endless
How much does the black screen of home improvement know? Last year, the Municipal Consumer Protection Committee made a special report on the consumption of household decorative building materials. The report pointed out that with the rise of a high-rise building, the home furnishing building materials industry has been booming. Consumer complaints and disputes have also been increasing year by year. The problems that have emerged and the industry's shadyness are constantly emerging. The problems are: managers change goods, resulting in inconsistent actual delivery and ordering; false propaganda, such as building materials store to take a product promotion to make a gimmick, the actual purchase of consumers informed but no goods; quality is not qualified but still shoddy The “green building materials†trademark, the actual environmental protection indicators are not in conformity with the actual action of the after-sales service is far less promising ... In the current market environment, the product price is not transparent, the sales rules are not transparent, causing consumers, designers, building materials business Such information is seriously unequal, which also causes the survival of the rebate transaction.
We should see that in a business environment without mutual trust, if we condone the industry's stubborn development, all participants will suffer losses. In the end, the industry itself is actually hurt. In order to call for market regulations and industry self-regulation and inject a strong positive energy into the home industry, the newspaper issued a "calling order" to the community: convening the irrational phenomenon and problems encountered by the owners in the decoration process; calling together building material traders and designers. Ideas and ideas on how to solve the chronic diseases in the industry.
Recently, a banker in Hucheng City has repacked a new house of more than 100 square meters to a decoration company, totaling 200,000 yuan in renovation money. Since the work is busy and there is no supervision, the owner commissioned the decoration company throughout. After the renovations were completed, the owners invited professionals in the circle to look at them and discovered that 80,000 yuan of them were “hidden†by the unspoken rules of various home furnishings...
The ordinary people had worked hard to buy a new house, but they encountered a variety of traps during the renovation process. Many people spent a lot of money for this.
In the decoration industry, how deep is the water inside? In the past few days, the reporter visited the survey and found that the home improvement industry’s rebate transactions are rampant and the parties are linked to a black “interest chainâ€.
Building materials supermarkets frequently "rebate"
Other people give kickbacks. How do you not give it? On July 20, a decorated supermarket in Hucheng broke into an uninvited guest and demanded a rebate. The middle-aged man claimed to be a local painter. A few days ago, he learned that the owner of the employed King Lake family bought more than 7,000 yuan of paint in the supermarket, and found a salesman to give him 20% rebate. The reason was According to the old rules in the industry, building materials stores should be "meaningful".
The salesman who has no right to be the master finds the general manager of the supermarket. The general manager explained to the painter that the store was a cheap building materials supermarket imported from Shanghai. The business model was different from other traditional building materials stores on the market. The goods sold were all clearly priced, and there was no sales rebate and they refused. The painter's request. The painter asked for a rebate and touched the wall. When he left, he wailed and said: "You wait for the owner to return tomorrow."
The next day, the owner really came back to the supermarket, the reason is "the painter complained that the paint purchased in your shop is not suitable for home decoration." "We showed him the painter to ask for a rebate video. The owner understood the reasons, but he couldn't help because the painters and carpenters were all called together. The change of workers was too much trouble. Finally, considering the difficulties of the owners, we all returned them.â€
According to the general manager of the supermarket, the supermarket opened just over a month ago. He has encountered similar incidents on many occasions, and even encountered the helplessness of the return of the owner's order. Those who demand rebates are mainly painters, carpenters, and tile workers. The number of rebates required usually accounts for 10% to 30% of the amount of materials sold, such as paint, lamps and lanterns, which often require a rebate of 30%, and tile and wood boards require a rebate of 20%.
Why do these people dare to ask the dealer for a high rebate? He said that these painters and carpenters often use the excuse of "ensure the quality of decoration" to incite the owners to go to the dealers with whom they have "friendship" to buy materials. As time goes by, they have developed the habit of taking advantage of this to the building materials store. . "The situation in Huzhou is more serious, and there are fewer phenomena like big places like Shanghai."
Insiders exposed the industry
Tiling is the technical manual work of the door, the talent is not connected, coupled with a large gap in market demand, skilled tile workers become the current home improvement and employment market, the "Congxi", the income level is rising year after year, it is learned that a separate connection A single "guerrilla" income can easily spike more than half of the white-collar market. In order to unveil the inside story of the home improvement industry, the reporter has found a senior ceramic tile engineer, Nan Yanren, Master Shen.
Master Shen claimed to be a demolition and resettlement house from the high-end villas on the edge of Taihu Lake to Qianlidianqian Village. Lake City is large and small. He has left behind work marks for various grades of properties. His 10 years of experience not only turned his fingers into "Cement fingers" (an anti-cracking plaster tape tied above) also gave him a deeper understanding of the industry.
According to him, in fact, the phenomenon of kickback in the home improvement industry has long existed. In the 1990s, some ceramic distributors began to send some small gifts such as alcohol and tobacco to shoppers who sell hard labor and make money. If they help sell them, they can get rebates from the merchants. For example, when a certain brand of tiles is shipped from the factory, it will generally indicate the market. Reference Price. A piece of ceramic tiles selling 100 yuan, the cost of the agency brand is only 30 to 40 yuan, but when the product is placed on the terminal shelves, the price is 100 yuan, recommended by the tile workers to buy, the recommender can get at least 20 yuan rebate. Even if it is not recommended, because the building materials traders are familiar with the “memory regulationsâ€, this part of the rebate will be reserved for the carpenters and tile workers who request rebates afterwards. "At most one time, I got a rebate of 20,000 yuan."
In addition to the aforementioned home improvement guerrillas, more professional home improvement companies are also skilled in "eat two." Liu Wei (a pseudonym), who has been a building materials brand dealer for more than ten years, stated that giving back to home improvement designers is an industry “ruleâ€. To be able to have a business, you must abide by this “ruleâ€.
Liu Wei told reporters that driven by common interests, home improvement companies and businesses tend to fall short, and many businesses are forced to “maintain†a group of designers to sell their own brands. If a brand shop does not accept the designer to take a rebate "hidden rule", the designer does not recommend the owner's goods to the owner, the brand business naturally suffer. As a result, which brand gives more rebates, it naturally becomes the designer's designated brand. If a brand does not give or give a rebate, the branded product will be devalued, and the merchants touted by the designer as a first-class brand will adopt price-fixing and other operating methods to compensate for the losses caused by the rebate: For example, a copper faucet The cost of raw materials is generally 20 to 30 yuan, plus processing, chrome plating and other manufacturing costs up to 60 to 70 yuan, while the market's copper faucet, the average should be 300 yuan, a higher grade to sell It will be five or six hundred yuan, or even one thousand yuan, and the spreads among them are quite alarming.
In fact, the owners are the source of the interest chain. Wool is out of the sheep. The burden of kickbacks is ultimately passed on to the owners. Many young owners are unaware of the fact that "in fact, this chain of interests is a chain, and the problem is once floating. Out of the water, it is easy for the parties not to trust each other, the decoration master is working absently, the word of mouth of the building materials is getting worse, and the owner intentionally defaults on the late payment and other actions that destroy the industry's ecological environment."
Home decoration industry complaints are endless
How much does the black screen of home improvement know? Last year, the Municipal Consumer Protection Committee made a special report on the consumption of household decorative building materials. The report pointed out that with the rise of a high-rise building, the home furnishing building materials industry has been booming. Consumer complaints and disputes have also been increasing year by year. The problems that have emerged and the industry's shadyness are constantly emerging. The problems are: managers change goods, resulting in inconsistent actual delivery and ordering; false propaganda, such as building materials store to take a product promotion to make a gimmick, the actual purchase of consumers informed but no goods; quality is not qualified but still shoddy The “green building materials†trademark, the actual environmental protection indicators are not in conformity with the actual action of the after-sales service is far less promising ... In the current market environment, the product price is not transparent, the sales rules are not transparent, causing consumers, designers, building materials business Such information is seriously unequal, which also causes the survival of the rebate transaction.
We should see that in a business environment without mutual trust, if we condone the industry's stubborn development, all participants will suffer losses. In the end, the industry itself is actually hurt. In order to call for market regulations and industry self-regulation and inject a strong positive energy into the home industry, the newspaper issued a "calling order" to the community: convening the irrational phenomenon and problems encountered by the owners in the decoration process; calling together building material traders and designers. Ideas and ideas on how to solve the chronic diseases in the industry.
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