The current business of electrical and commercial enterprises is in full swing, and the traditional format of home building materials enterprises is beginning to move.
A source told the "First Financial Daily" that Red Star Macalline, the leading company in the home circulation industry, is entering the e-commerce market with low-key, and its e-commerce platform "Hongmei Mall" will be launched in July.
The relevant person of Red Star Macalline did not disclose the details to the reporter, but responded that “the news will be released at an appropriate time.†The source said that in the middle and late July, the company will have a certain business in the e-commerce platform. Doing activities in Beijing.
Walking on two legs
At present, the home entity store has been in a surplus state, entering the e-commerce, the online and offline "two-legged walking" mode has become a trend.
The above sources said that after the Red Star Macalline e-commerce platform has been changed, the domain name mmall.com is in the middle. On June 12th, Red Star Macalline’s e-commerce website was once unveiled.
The reporter found in the name domain management platform of China, the domain name mmall.com and the related suffix domain name mmall.cn/.com.cn/.net/.org/.info have been registered, the mmall.com.cn domain name is held. Shanghai Hongmei E-Commerce Co., Ltd. However, these addresses are currently not open.
According to the above sources, Hongmei Mall will focus on five sections: “decoration designâ€, “decoration materialsâ€, “fine furnitureâ€, “home textile decoration†and “home lifeâ€, integrating independent B2C mall and home SNS community. An integrated shopping sharing platform. Its business line is divided into three major systems: online B2C platform business based on home building materials, online flash purchase business of home textiles and small household items, and group purchase business of household products.
There is also news that Red Star Macalline's partner merchants and brands will have some resources to import and open stores in Hongmei Mall. At the same time, Red Star Macalline will also expand the proportion of online SKUs, join hands with closely-connected e-commerce service providers, and guide the best-selling categories in the Tmall Home Pavilion and the top 100 brands to Hongmei Mall.
However, Red Star Macalline did not affirm this and did not disclose more information.
Latecomer of electricity business
In fact, Red Star Macalline has long tried to e-commerce business.
At the beginning of this year, Red Star Macalline and Sina Home reached a strategic cooperation, in Chongqing to jointly create a home e-commerce offline experience hall, is the use of offline stores + online network platform model. Che Jianxin, chairman of Red Star Macalline, also said in an interview with the media: "The next step will be to develop e-commerce channels."
However, traditional homes entering the e-commerce market, in addition to the advantages of the offline mature market and finished product system, but also face the lack of operational experience, lack of professional talents and so on. Logistics costs and quality monitoring are also shortcomings.
The reporter found that since the beginning of this year, a number of recruitment websites have appeared on the information of Red Star Macalline recruiting e-commerce talents.
The source said that a large part of the Red Star Macalline's electric merchants were dug up from mature e-commerce companies such as Tmall, including some middle and high-level.
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