Small apartment to promote the "mini" European-style furniture
When a famous domestic furniture brand launched a new "mini" series in March, it said that the new products have been reduced in size on the basis of retaining the fine carving of traditional French furniture. The "New Victoria" series launched by another brand is also revised on the basis of the original "Victoria" series, while reducing the size of the appearance and simplifying the appearance of the decoration.
In the furniture store, many well-known European furniture brands also have similar "mini" styles. Why do furniture companies frequently launch "mini" models? The vice president of a furniture company admitted that this has nothing to do with the trend of real estate. "The property market continues to rise, and small and medium-sized apartments have become the first choice for many young people."
As a downstream industry of real estate, changes in housing area will inevitably cause changes in furniture products. Traditional European-style furniture often has a large body, pays attention to beauty but does not give consideration to practicality, and has higher requirements for living space. However, in the face of increasing demand for small and medium-sized apartment owners, companies have tried to launch European furniture with smaller sizes and simple decoration.
Although the size is small, the design has not shrunk in price
Throughout the furniture stores, the "mini" European-style furniture is not simply to reduce the size of traditional European-style furniture, but to improve the color matching, carved design and product functionality. For example, traditional French furniture is mostly gigantic, and there are exaggerated and complicated carvings on the towering headboard. However, the "Left Bank Paris" series of Peugeot furniture simplifies all the French features, simplifies the design and use of lines, and "shrinks" visually. The "New Vienna" series focuses on deepening the color of the solid wood frame to achieve a visual "downsizing".
But the simplified "mini" European-style furniture, its price is not cheaper than the original. The pricing of the new and old Victorian series is roughly the same. "Taking the 1.8-meter double bed as an example, the price of the two is the same, both are more than 10,000 yuan." However, the price of the "mini" "Vienna" series is Much higher, the price of 1.8 meters double bed is more than 20,000 yuan.
The price of the "mini" version is twice as expensive as the original version. The reason for this is that the design consultant said that the price and size of the product have little relationship, mainly depending on the materials used for the wood. "The Vienna series uses birch, while the new and old Victoria series use pine. The price of birch is much higher than pine, so the price of finished furniture will be different."
In addition, the price of mini-furniture products is also related to the shape design and carving process. Even small-sized furniture tends to be expensive if they are beautifully carved and delicate.
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