Cabinet marketing encountered three major difficulties facing opportunities and challenges

Indeed, the cabinet industry is far from as easy as many people think. Not to mention the unsatisfactory international brands that have continued for many years, in fact their proportion in the overall market share is very small. Take a look at domestic cabinet enterprises, whether you are a real estate brand with a front store and a back factory, or a regional brand that dominates, whether it is a cross-border cabinet for home appliance companies or a professional national brand, "Every family has a difficult experience. "Some are not profitable and some are not big. What is the reason? The answer must be that the benevolence sees benevolence, and the wise sees wisdom. In the "China Cabinet Marketing Summit Forum" that just passed, Haoqi.com made some interpretations from the perspective of marketing.

China Cabinet Network believes that there are three difficulties in cabinet marketing, one is system marketing, the other is integrated marketing, and the third is cross-border marketing. It is precisely these three points of cabinet marketing that have caused most of our enterprises to do poorly or not largely, but looking at the big market cakes, they can't eat them!

The three characteristics of system marketing, integrated marketing, and cross-border marketing determine the difficulty and complexity of cabinet marketing. It requires companies to have sufficient capital, excellent talents, bosses or decision makers to have a full understanding and insight into the industry, and these are very difficult to achieve. The grass-roots cabinet brand is often stretched in terms of capital and talents; household appliances make cabinets across borders, and few enterprise decision makers have enough understanding of the cabinet industry, and they are all home appliances marketing. This is the fundamental reason why the cabinet business is not doing well or not.

But at the same time, cabinet marketing is full of opportunities. On the one hand, the market size is increasing objectively, on the other hand, the industry's capital and talents are constantly gathering. Kebao and Shangpin Home Furnishing have successfully raised the capital needed for development in the capital market. Oupai and Piano also introduced heavyweight professional managers in the industry. Some new companies entering the cabinet industry have their financial strength and professional managers. The quality is not bad. The cabinet marketing in the next few years should be "good show even the stage". The characteristics of integrated marketing and cross-border marketing will instead lead to a variety of means and methods.

Perhaps, the cabinet industry in the future is like today's home appliance industry. While achieving many aircraft carriers, it provides a large number of talents and new theories for the entire Chinese marketing industry.
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