The IMM invested $20,000 in the beginning of this month to support the granite movement in the US market.
It was learned from IMM that the Italian stone industry organization approved the grant on August 6 to support the movement that is the name of granite.
IMM Chairman Giorgio Bianchini said: “Italian stone companies are very worried. In the past few weeks, the United States is launching a campaign to claim that granite is harmful to humans. This information jeopardizes the entire industry and affects stone producers around the world. Including Italian companies. In order to win this organized media behavior, financial support is a must and is very important.†Giorgio Bianchini also stated that “the necessary market public relations behavior is not only used to correct the wrong information, but also to re-invest in Italian products. The market is extremely important. In the face of challenges, Italian companies show strong support for their products."
It was learned from IMM that the Italian stone industry organization approved the grant on August 6 to support the movement that is the name of granite.
IMM Chairman Giorgio Bianchini said: “Italian stone companies are very worried. In the past few weeks, the United States is launching a campaign to claim that granite is harmful to humans. This information jeopardizes the entire industry and affects stone producers around the world. Including Italian companies. In order to win this organized media behavior, financial support is a must and is very important.†Giorgio Bianchini also stated that “the necessary market public relations behavior is not only used to correct the wrong information, but also to re-invest in Italian products. The market is extremely important. In the face of challenges, Italian companies show strong support for their products."
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