The market value of the navigation industry is tens of billions of intelligent transportation

As the saying goes, the road is on the mouth, but "ask the road" is not so convenient for the car owners. What people do not know is that a new industry was born from this. The "navigation industry" now has a wide range of applications in daily life. In addition to the application of intelligent urban transportation, it can also be used in many industries such as automobiles, IT, communications, etc. field. Its market size will reach 10 billion yuan in 2008. China has become the largest emerging market for the navigation industry, and the navigation industry will grow at a rate of 200% to 300% annually in the next few years.

Zhang Xiaoyu, chairman of the China Automotive Engineering Society, believes that at present, navigation electronic maps are the most basic and core elements of navigation products. In recent years, rapid development has been driven by the demand for automotive, personal and Internet navigation products. Differently, the current navigation electronic maps can provide detailed and comprehensive information on various traffic roads in hundreds of large and medium-sized cities in the country, such as single-lane lines, one-way and two-way driving, prohibited directions, prohibited times, road classification, main and auxiliary road entrances, overpasses , Viaduct ramps, roundabout entry and exit tips, etc. Therefore, some mainstream navigation products and services newly launched in 2006 are rapidly being loved by consumers, and navigation products are rapidly entering the lives of ordinary people and are becoming more and more familiar to everyone.

The broad prospects of GPS navigation products have attracted many manufacturers to join. The communication industry represented by China Mobile and China Unicom has launched mobile phone-based handheld navigation services. The automotive industry represented by Mercedes-Benz, BMW, Volkswagen, Honda, etc. has continuously expanded in The application of car navigation on its new models. The three major industries and related supporting industries have shown unprecedented "consistency" in the future of the navigation industry.

"In the future, when users travel, they will be able to choose their own roads through the navigation system and have more intelligent signs for traffic jams and high-speed roads," said Fan Wenjian, deputy general manager of Jiangsu Xinke. At the same time, in-vehicle GPS navigation will even help users find lost vehicles in the future. Within one to two years, domestic cars with built-in GPS navigation systems will be very popular. Shinco has just launched the most "luxury" navigation map to date-Shinco GPS2007 professional navigation map and the latest navigation software, including top-level "3D" navigation technology with international leading level and project funding support from relevant national departments. The ultra-sensitive search engine independently developed by Shinco.

Ai Guoxiang, director of the National Astronomical Observatory, said that after more than 10 years of R & D and industrialization practices, China's navigation industry has initially become a high-tech industry. In the "Eleventh Five-Year Plan" and the national medium- and long-term scientific and technological development plan, the development of the satellite navigation industry is placed in a very important position. In the field of consumer electronics, satellite navigation applications have also undergone important changes, gradually shifting from vehicle-based applications to individual consumer-based applications. Therefore, under this background, the navigation industry has begun to cover the three major industries of automobile, communications, and IT, and it has increasingly penetrated into stations, banks, hospitals, hotels, gas stations, and other areas and fields related to ordinary citizens' lives.

Ai Guoxiang said that under the influence of the "two-wheel drive" of the automobile industry and intelligent transportation system, China's satellite navigation application industry has entered a "fast lane", showing a new round of growth. In this state, the navigation industry is about to solve important issues such as the establishment of industry standards and the improvement of the industrial chain, so that the navigation industry can develop for a long time.