On March 14, the opening ceremony of Yangguxuan Home Furnishing Brand Pavilion and the release conference of Chonggu Zhijin Furniture Brand were held in Xianyou, Putian. Activities include the opening of Yangguxuan Furniture Pavilion and the launch of Chonggu Zhijin Brand. Many industry experts and dozens of distinguished guests visited the finished products of the Chinese-style home series products and the manufacturing process of the new factory, and all praised the unique charm of the simple Chinese-style furniture.
In recent years, with the advancement of reforms and the penetration of the transformation and upgrading of economic consumption, the living environment has transitioned from tube houses and unit houses to commercial houses, and the style of the furniture industry has also changed accordingly. The home furnishing industry has entered an era of internal competition. Chen Mingqing, executive deputy director of the Classical Furniture Committee of the China Collectors Association and director of the Luban Cultural Research Center, said, "The furniture industry is not purely an extension of traditional furniture skills, but also integrates the designer's understanding of contemporary home life."
It is reported that the Chonggu Zhijin furniture is independent from the mother body, aiming to focus on the market and brand operation, so that its simple Chinese style can better meet the consumer demand. In 2018, Chonggu Zhijin was awarded "Top Ten Innovative Brands of Chinese Home Furnishing". The brand integrates the needs of the modern home environment and transmits the meaning of traditional furniture to the furniture in a more delicate form, forming a standard process for making traditional mahogany furniture and selecting Zambian red sandalwood materials and styles with a wood density of 0.75-1.30 g / cubic Using the simple Chinese style of Song style elegance and modern coexistence, excellent products and supporting services attracted 11 new and old dealers to sign cooperation agreements on the same day.
"I have been doing Chinese furniture for 20 years. I used to deal with classical furniture in the past. But in recent years, many friends around me have proposed to buy some more modern and young Chinese furniture, and accidentally encounter the simple Chinese furniture of Gu Xuan. After the series of products, I was convinced by its charm. I believe that the market potential that simple Chinese furniture can cover is far greater than that of classical furniture today and in the future. "Said Huang Xinchang, a dealer representative in the furniture industry.
It is different from the traditional Chinese furniture styles in the recent wave of market consumption: the new Chinese style, the ancient Chinese style, the simple Chinese style that is the inheritance of Chinese traditional skills and culture, and the aesthetic and function of the pursuit of life in modern times; After the Ming-style Qingling aesthetics, combined with the modern trend and the aesthetic needs of contemporary family life, the innovative subdivision positioned a simple Chinese style. "This positioning representative means that we will abandon the heavy and complicated parts of traditional furniture, not blindly follow the new Chinese furniture, and give consumers a light, simple, and powerful home atmosphere." Yang Weimin, head of Yang Guxuan brand said.
It is understood that Yang Guxuan, the parent company of this brand, was founded in 2007 and focused on mahogany furniture. After being tested by changes in the market, the transformation and upgrading towards the road of branding, focusing on product development and produce. With the development of the times, the demand is changing, and the phenomenon of high consumption level demand tending to be younger has become a fact. The simple Chinese style explored by Yang Guxuan is moving forward.
"The first step in branding is not to let old products wear new clothes, but to deeply study the relationship between products and the market. We are still constantly thinking and capturing the opportunities formed by the external environment, from internal and external management, furniture technology, etc. In order to optimize the corporate strategy, we will respond to market opportunities and consumer demands with higher, larger and better process standards, output capacity and home display space, and jointly create a better Chinese furniture brand. "Yang Weimin said.
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