How do floor companies grasp new product promotion

With the approach of the end of the year, many flooring companies have started to prepare for the release of floor products in 2014 in addition to various promotional activities. The major floor brands prepare new product launches and push new products when they are retired. In order to attract more consumers' attention, sales of floor products are driven. In the promotion of new products, major flooring companies have spared no effort. Then, in the process of promoting new products, what are the problems that need to be carefully considered by the flooring companies?

First, the promotion of new products focuses on the promotion of market strategies for the use of new flooring products. It is also a good opportunity for floor companies to occupy market share. If you seize the opportunity to launch products first, you first enter the minds of consumers, first enter the first impression of the formation of brand products. The flooring industry has always been a low-profile industry. Consumers only pay attention when they need to understand or purchase. Therefore, when floor companies promote new products, they must have an entry point to attract consumers. Can cause widespread concern.

The pre-market promotion must also take into account the positioning of product differentiation and give the product different positioning from other floor products in order to effectively open up the market. Otherwise, once the products are introduced into the market, the “shanzhai” products will surely come in large numbers and the enterprises will not open up easily. The new product market will be dominated by homogenous products. The propaganda has no effect and the products of the flooring companies will not be able to sell better.

Secondly, advertising campaigns must be based on the characteristics of the product to select suitable advertising methods and promotional media. How to distinguish from other similar products, floor companies should have their own product positioning, typical and representative, to achieve product differentiation. In addition, adhere to the brand development strategy, from the brand's molding to the market's publicity should keep up with the whole, in the terminal must also be combined with the characteristics of products and consumers, advertising design, highlighting the brand image and status.

Xiao Bian believes that the domestic flooring market environment has been to provide new flooring companies and products to provide a relaxed development conditions, product positioning should be clear, the image, do not blindly follow the trend, the floor companies must seize the opportunity, continuous innovation and development Resistance to the surging new companies in the flooring industry is the only way for heroes to fight to the end.