The Innovation Mode of "Apple" Gives Reference to the Security Industry

China's security industry has experienced more than 30 years of baptism, from the unpopular, unpopular industry to the flourishing prosperity of today. However, the security industry has exposed many problems behind its prosperity. Such as security companies separatist disputes, fierce competition; security product prices continue to "divide" and tend to be transparent; in the context of rising costs, security industry profits "shrinkage"; plus security industry standards lag, entry barrier is low, the same product Qualitative, lack of core technologies, etc., have also become a factor in the security market becoming increasingly “chaotic”. How can China's security industry develop soundly? How can we break through the industry and seek new outlets? Each security company is worth considering.

there is nothing you can not do, only something you can not think of. In many industries and the development history of many companies, some companies' development ideas and marketing models are worthy of reference and practice for Chinese security companies and the entire Chinese security industry. What is the ideal state of China's security industry? How can China's security companies stand out in the international security tide? What kind of marketing model does China Security need?

"Starbucks" interactive marketing of Chinese security companies, "You stand on the bridge to see the scenery, see people in the upstairs to see you. Moon decorated your window, you decorated the dreams of others." As Bian Zhilin "broken chapter" in the Described in the beautiful and cosmopolitan metropolis there are many such sceneries. Starbucks is one of them. Walking on the street corner of the city, you may see Starbucks bright floor-to-ceiling windows and glass windows where people are quietly drinking coffee, looking at books, and driving computers. Compared with other coffee houses, Starbucks does not seem to have any special place, but why it never spends a penny on advertising, is known by both word of mouth and word of mouth, and has grown into the world's largest coffee chain. People who have been to Starbucks may feel very deep. Maybe some people are not used to drinking coffee. However, the atmosphere here is elegant, quiet and cordial. It is not only a good place for personal relaxation, but also very suitable for businessmen to communicate. Starbucks is different from hotels, bars, and even McDonald's and KFC. These places are too noisy. Even the music played in Starbucks is mostly music with independent intellectual property rights.

"Starbucks" interactive marketing model promotes the development of China's security industry Wang Dong, general manager of Shenzhen Supersonics Electronics Co., Ltd., said in a comparison of Starbucks and China's security industry that he feels like Starbucks: "Starbucks is an environment. In fact, we are also one of Starbucks's environments. Invisibly we are both Starbucks's guests and Starbucks salespersons. It can give me a kind of attraction, let me even line up, hold a coffee cup, etc. I will not go next to In fact, many people have such a complex, and they will come for this feeling, because they like the atmosphere. You see the scenery inside Starbucks, so with the impulse you go to Starbucks, when you In Starbucks, you have become a landscape of others, and as a result people of this type will all go and interactive marketing will appear. In fact, I am a customer, but virtually I have become a salesperson."

Contrast Starbucks with China's security, Wang Dong said: "Starbucks's special place is to give people a different feeling, in fact, China's security industry can also make its own characteristics. Over the years, China's security industry and Many other industries still follow the simple buying and selling relationship of 'you buy and sell'. Actually, many of us do not like this way. Perhaps your things are not what I want, and there are always places where I am not satisfied, but You will not change the whole product for me as an individual, if your product behavior can be changed for the entire consumer group, I believe many people will be more willing to accept.In the security industry we may be the consumer of the product, can also be the product One of the designers, producers, or roles. Consumers can also participate in the integration of products. That feeling is different. This kind of interactive marketing is now the most desired marketing model."

Is it safe for China's security industry to integrate Apple as much as "iphone"? No. As one of a myriad of mobile phone brands, Apple's products are not particularly cutting-edge technology and are often not the first person in the industry to eat crabs. However, why Apple Computer, once unrecognized, will be popular around the world in a short period of time, deeply loved by customers and put Nokia's dominance at stake. Some people think that the secret of Apple's success is to put the best software on the best hardware. Others believe that Apple can design the right technology at the right time in the way that most appropriate consumers experience. The author believes that the reason Apple can succeed is that it allows Apple's consumers to become Apple's creators. Apple's smart phone system allows consumers to install their favorite software system according to their preferences. Different from Nokia's purpose of trying to meet people's needs, Apple's mobile phones give consumers more freedom. It provides you with a platform, and the rest is made up of consumers themselves.

Can this method be introduced into the security industry? Supersonics general manager Wang Dong believes: “The security industry can now be seen is the 'DIY security monitoring system.' Engineering companies can install their own, want to install the number of road can be with their own choice, this kind of DIY is more suitable for civilian products. Think that doing business and doing industry must dare to think that many things that you think are impossible may one day be invented by others, and when other people invent it, you realize that it really can be.I think the security industry can at least allow Combining consumers and producers into one is a marketing idea and a development trend."

It is the abbreviation for Do It Yourself in English and translated into DIY. After the concept of DIY was formed, a peripheral industry related to it gradually emerged, and more and more people began to think about how to integrate DIY into their lives. The production of DIY security monitoring system has enabled all parties in the security industry to become the cornerstone of multi-party integration and role interchange. China's security industry is also moving toward intelligence and networking. It is not an illusion that the integration of producers, contractors, and consumers can achieve the civilian use of security products. However, this requires security companies, industries, governments, and the media to work together. Create, promote, let the market regulate development, let the industry virtuous circle.

Innovation is the driving force behind the development of security companies. The "innovation" deficiency has long been the "constriction" of the development of Chinese enterprises. China's security companies lack mastery of core technologies or stay in the stage of simple product migration. Many companies are just processing plants that simply assemble various imported accessories. The key technology is controlled by people, which makes others hold back the development of the throat, it can not occupy the high end of the industrial chain. The most advanced core technology can not be bought, and the exchange of technology for the market also requires cooperation from all parties and a long-term technology accumulation process. This is a common curse for Chinese manufacturing. CCD in the field of monitoring, pyroelectric sensors in the field of infrared detectors, Fresnel lenses, etc. The core components of these security products are in the hands of foreign companies.

In the high-tech field, whoever owns technology will own the market. Only by continuous innovation can companies be up-to-date and remain young. When our company grows to a certain scale and poses a threat to the international counterparty market, they will immediately impose a very strict technical blockade on us. At present, China's security industry is in urgent need of transformation, and it attaches great importance to research and development based on high-tech achievements. The emphasis on R&D of core technologies is the real solution. Only innovation can make China's security industry the most desired and most suitable marketing model to truly achieve.