The "25th International Famous Furniture Exhibition", which attracted the attention of all circles, opened on the 16th in Houjie, Dongguan. According to the organizing committee, the exhibition area of ​​this exhibition reached 270,000 square meters, and there were 1,002 exhibitors, both of which broke previous records.
International Famous Furniture Fair is one of the most influential exhibitions in Dongguan. It is understood that the area of ​​this famous furniture exhibition hall and the number of exhibitors will break previous records. The number of exhibition halls will increase to 11 and the area of ​​the exhibition hall will increase by 10,000 square meters to 270,000 square meters on the basis of the previous session. The enterprises that have decided to participate have also exceeded 1,000 for the first time, reaching 1,002.
According to reports, the brand concentration of the famous furniture exhibition is higher. There are not only long-term exhibiting brands such as Dixin and Dynasty, but also well-known brands such as Huashachi and St. Roland that have recently entered.
[ Last Review: The 24th Dongguan Famous Furniture Exhibition Topics ]
Highlight 1: Brand enthusiasm for exhibiting soared, and enterprises broke through thousands
On the eve of the opening of this famous furniture exhibition, the organizer of the famous furniture exhibition and the Dongguan Famous Furniture Club released the heavy news-the "Famous Furniture Expo Park" project is about to start. It is understood that the project has a total area of ​​1 million square meters. In addition to a series of new exhibition halls, there is also a 102-story furniture headquarters building. The first phase of 300,000 square meters will be put into use in March 2012.
In recent years, Dongguan Famous Furniture Fair has expanded several times and has been one of the most popular furniture fairs in China. The launch of the "Famous Furniture Expo Park" project before this exhibition made people look forward to the upcoming 25th Dongguan Famous Furniture Exhibition.
Famous furniture exhibition site Although the total scale of this exhibition reached 270,000 square meters, 11 exhibition halls were used in the exhibition, including 8 fixed exhibition halls and 3 temporary exhibition halls, but a large number of enterprises still failed to obtain booths. Therefore, the organizing committee decided to urgently build a new exhibition hall with an area of ​​10,000 square meters-Hall 11, so that Zhejiang, Guangdong, Shanxi, Shandong and other places and a group of brand solid wood furniture have the opportunity to display; On the other hand, after the mechanical materials exhibition moved to the new exhibition hall, the exhibition area increased by thousands of square meters, accommodating more excellent woodworking machinery and raw and auxiliary materials enterprises, which greatly increased the number of exhibitors.
It is reported that during the exhibition, more than 300,000 visitors from more than 100 countries around the world will visit the famous furniture exhibition, and overseas buyers will reach 10,000. The length of stay of professional buyers at the Famous Furniture Fair has increased significantly, reaching 2.6 days per person.
Highlight 2: International big-name exhibitors, Chinese and foreign brands get close to melee
It is understood that the brand concentration of this year's famous furniture exhibition is higher, including Dixin, Dynasty, Wei'an, Huahui, Yongxin, Tianyuan, Gu Family, Window of the City, Xinweisi, Yuexing, Meixing Gordon and many other long-established "famous masters" who have long been rooted in the famous furniture exhibition, as well as newly-established famous brands such as Huasha Chi, Steroland, Renhao, and Youke.
The organizing committee also revealed that a large number of foreign brands will appear at the "25th International Famous Furniture Exhibition" that opened today, the most representative of which is Ashley, the largest furniture manufacturer and distributor in the United States. In addition, there are internationally renowned furniture brands such as Sunrise, Cindy Crawford style, Court of Versailles, Wamsutta, and Springmaid, as well as well-known American home furnishing brands including CREATIVE and IMAX. exhibition".
When talking about entering the Chinese market, Paul Dotta, president of Ashley ’s global business, humbly replied: China ’s rapid economic development in recent years is a good time for foreign furniture brands to enter, but as Ashley has not officially entered China, it is impossible to predict Chinese consumers ’ Acceptance, they will formulate their strategy in China based on the actual sales of their upcoming store.
The entry of a large number of international furniture brands has on the one hand improved the level of this exhibition; on the other hand, it will also have a certain impact on local furniture brands. Foreign brands are "coming", how can domestic brands fight back? In this close competition between Chinese and foreign furniture brands, which one is higher or lower? It is well worth expecting from insiders.
Highlight 3: Enterprises compete for "finance" and grab more talent
The Famous Furniture Fair, which is held twice every year in Houjie, has been held for 24 consecutive years, and has great influence in the industry. According to relevant data, the national furniture industry exports more than US $ 30 billion annually, and one-third of its orders are formed through the Houjie Famous Furniture Exhibition.
At present, furniture clusters of a certain scale have been formed in Houjie and surrounding areas of Dongguan. The two famous furniture fairs every year not only bring these furniture companies the opportunity to compete for "fortune", but also provide a good platform for them to snatch "talents".
At present, the intensified “labor shortage†in coastal areas once made it difficult for many enterprises to maintain normal production. Many enterprises are thinking hard in order to recruit their favorite talents. Not only does it offer attractive salaries, but it also greatly improves various benefits to attract more talents.
It is understood that after the opening of the year, furniture companies in addition to recruiting a large number of skilled talents such as carpenters, installers, painters, sanders, packers, but also eagerly recruit sales, production management, research and development and other talents. The person in charge said that the recruitment season is currently in high demand for talents at all levels, among which the demand for skilled personnel is the largest.
It is reported that some well-known furniture brands made preparations for the famous furniture exhibition as early as the end of last year, and some companies even hired "chief R & D designers" for a "high price" of 600,000 yuan. In addition to this, there are also many companies that have posted annual salaries of more than 100,000 yuan for such positions as regional managers.
The two-year famous furniture exhibition is not only a good opportunity for major brands to promote, but also a great time to recruit talents. From this, it is not hard to imagine that under the multiple backgrounds of "labor shortage" and "international big names to commit crimes", this big furniture exhibition will be staged as scheduled.
Highlight 4: Mechanical materials exhibition, a solid link in the industry chain
As a part of the industry chain created by the Famous Furniture Exhibition Organizing Committee, the Famous Furniture Machinery Materials Exhibition has brought more convenience to the exhibitors and visitors of the Famous Furniture Exhibition. After the opening of the new Hall 8, the exhibition area expanded by three One-half, it accommodates more brand enterprises to exhibit, and the hardware facilities are better. After the Adsale Exhibition Service Company joined as the organizer of the famous furniture machinery and materials exhibition, its industry appeal and overseas influence further strengthened the momentum of the exhibition.
At this year's mechanical materials exhibition, exhibitors from various fields such as woodworking machinery, hardware accessories, plates, chemicals, fabrics, etc. will bring richer exhibits: rich-function machinery brings convenience to furniture companies, such as Nanxing woodworking panel furniture The machining center, the solid wood machining center in Qingcheng, the solid wood carving machinery of jade carving, Kaijie has developed the board wood processing machinery with the times, as well as the unique sewing and spraying environmental protection equipment, etc .; Aoda, Zhanchen, Irving, Gabriel, Dr. Kang and other well-known enterprises; Shenlong, Dongrong, Nobby Forest, Meijia, Panlin, Helisheng, Hefeng, Xiecheng, Yongchang First-class quality, first-class technology, first-class service, etc., provide a strong guarantee for the development of the majority of furniture companies.
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