Domestic wooden flooring, marketing can not be "quick success"

Domestic wood flooring companies have a single marketing approach and quick success. Celebrity endorsements, CCTV advertisements, and price wars have become the common “tricks” for wood flooring companies. Experts said: “China's wood flooring industry is a typical and fully competitive industry. The vicious competition of a large number of low-end domestic companies and the large-scale entry of foreign brands make the entire industry environment more difficult.”

Why do so many investors are currently killing the Chinese wooden floor market? Experts believe that the major reasons why Chinese wood flooring companies attract investors are: First, China's huge consumer upgrade market; Second, the industry is fully competitive, the government The enterprises that have few interventions and can win from the competition have real core capabilities. Third, the wood flooring industry has certain regional monopoly characteristics and sales radius. There are local brand enterprises in various parts of China, and there is huge room for M&A integration.

With the progress and development of China's wood floor industry in terms of process standards, color varieties, etc., domestic wooden flooring is becoming a hot commodity in the international market, and the export volume has also increased rapidly. Even so, experts in the industry pointed out that the biggest bottleneck in the development of wood flooring companies is how to create a good brand image of the floor. At this point, investors can help wood flooring companies. The future must be a wooden floor company with distinctive features and a unique competitive strategy that can be favored by investors.

The development of the real estate industry in China continues to heat up, and the demand for flooring in the future development of the national economy is strongly driven. According to the forecast of the Ministry of Construction, from 2006 to 2020, the total area of ​​newly-built residential buildings in urban areas in China will be approximately 12 billion square meters, with an average annual area of ​​nearly 800 million square meters, and 80% of the area will be floor-to-ceiling.

For China to achieve a transformation from a big wooden floor producer to a powerful country, the power of these investors alone is not enough. Experts believe that the current wood flooring industry is a bit like the cement industry in previous years. The tyrants separatist and gradually formed several large giant corporate groups through continuous industry mergers and acquisitions. The wood flooring industry believes that this industry will evolve in accordance with the trend of development. Investors do not pay attention to small businesses. Therefore, wood flooring companies need to join together into one large group so as to attract investors.