Recently, the reporter learned after visiting merchants in the Sichuan Jiajiang porcelain capital market that at present there is a tight supply of first-class ceramic tiles in the ceramic market, and small-batch orders can still be supplied, and large quantities of engineering orders can no longer be guaranteed. According to Wang Hong, a marketer of porcelain markets, the difference between primary bricks and (original) premium bricks lies in the fact that there are some minor flaws in the glaze and the flatness of the primary bricks, which are not strictly required for use. For example, medium and low-grade restaurants, restaurants, and some home improvement products do not have much impact, and the price of a brick is at least 30% discount over the (original) premium brick price.
Low price is the main reason for the top-level brick-selling market. Although the superior grade logo on ceramic products packaging has been replaced by qualified products, in the Jiajiang porcelain capital market, the merchants still habitually use the original grade and level. For the company's product grading, a class of ceramic products of a company is classified into premium grade bricks, and tiles that are superior to the grade one grade bricks are called first grade bricks.
It is understood that the current ceramic market 600 × 600 (mm) specifications of the first grade infiltration tiles, the wholesale price range of 7.5 yuan / piece, 800 × 800 (mm) specifications of a grade ordinary polycrystalline brick price is 18 yuan / piece About 600 × 600 (mm) specifications of the premium grade seepage tiles in the wholesale price of 9.6 / piece, 800 × 800 (mm) specifications of the grade of ordinary polycrystalline brick prices at 24 yuan / piece or so, the low price is one The main reason for the best-selling brick market. The price is mainly because the product's purchase channels and sales are not the same size. Under normal circumstances, the first-class bricks of large enterprises are relative to the first-class bricks of small-scale enterprises, and the production areas of Foshan are relatively high-volume relative to the Jiajiang production areas.
The ceramic tile wholesale market is mainly based on volume. The targeted customers are mainly dealers in Sichuan county and townships, and the products sold are mainly low-grade tiles. Here, the product does not have after-sales service, unless it is a serious quality problem, the merchants of the porcelain market will not bear the responsibility of the quality of the product. Therefore, as long as there is still one day in the porcelain market, the fierce price war will not end here. The purchase price of a brick is relatively low, and the flexible space that the merchant can operate is also relatively large. Therefore, the profit of selling a brick is higher than that of selling a premium brick. The enthusiasm of a merchant to sell a brick is relatively high. In the porcelain market, samples of high-quality bricks and first-class bricks are displayed on almost every facade.
Brand-level bricks are comparable to small-size bricks. Currently, supply can basically be used to describe the sales status of a brick in the porcelain market. The first-tier bricks of several large enterprises in Jiajiang are even more hot in the porcelain market. Once their first-class bricks are put into the market, they will soon be sold out. Dachang's first-class bricks are comparable to the small-class premium bricks, which is almost a consensus reached among merchants in the Jiajiang porcelain capital market.
The quality of SMEs' product quality is inherently unstable because, on the one hand, the internal production links of SMEs are not precisely controlled. On the other hand, some companies also mix some products at the top level in order to reduce costs and shoddy products. Product sales. As long as the quality of products is not too obvious, most SMEs will shirk responsibility with various excuses. The phrase often held by these companies is: "The price of a small factory is much lower than that of a large factory, and it costs a penny and a share. Therefore, it is normal for a product to have some problems. We hope to understand it." The sales channels of these companies are unstable, and one of the main reasons for frequent changes of dealers.
Strict quality control is a criterion that has been consistently adhered to by several large enterprises in Jiajiang in recent years. Moreover, large companies still pay more attention to the credibility of their dealers and are not afraid to offend their own dealers. Therefore, large companies first strictly control the quality of their products, and they also comply with relevant regulations in the classification of ceramic tiles. On the other hand, large companies will actively solve problems once the products have quality problems.
It is understood that the quality control standards of several large enterprises such as Jiawan Xinwanxing and Milano are all stricter than the national standards. For example, the national standard for the water absorption of porcelain tiles is below 0.5%, and the internal control standard for the water absorption of porcelain tiles in a large ceramic enterprise in Jiajiang is 0.04%. It is precisely because of the stricter internal control standards of large companies in terms of product quality, even if it is a first-class product, the quality of its products can be compared with the superior products of small enterprises, and even better than the quality of excellent products of small enterprises. .
One grade of polished bricks sold best-quality bricks The first-grade polished bricks were sold well in the porcelain market, while sales of premium bricks were sluggish. There was a sharp contrast between the two. Thus, this also confirms the impact of low prices on Jiajiang wholesale market from one aspect. According to Qiu Jianjun, general manager of Jiajiang Huaxin Ceramic Tile Cutting Factory, “In addition to providing tile cutting and processing services, the company also purchases a large number of polished tiles from other provinces. Now there are several bricks that are already out of stock and a batch of goods will be sent from the field soon. In addition, in addition to the bricks, legs, and bezels used to process the stepped bricks, part of the bricks are wholesale merchants in the ceramic market.The premium bricks are relatively expensive and the merchants can't make much money. Willing to push a brick to the customer."
The main production capacity of polished bricks in Jiajiang production area is still concentrated in the middle of several large enterprises. In order to protect the regional distribution of dealers and prevent the phenomenon of string goods, large enterprises do not have distributors in the Jiajiang porcelain capital market. The premium polished tiles sold in the porcelain urban areas are mainly the products of some Jiajiang local medium-sized enterprises and Foshan private throwing plants. The polished tiles flowing from the Jiajiang local large enterprises to the porcelain capital market are mainly the first-class bricks. It is understood that most of the top bricks of several large enterprises in Jiajiang are sold through the signing of underwriting contracts with local businesses, and other wholesale merchants are difficult to directly purchase from the manufacturers.
As the local polished tiles cannot meet the market's needs, some powerful merchants in the porcelain market purchased directly from manufacturers in Guangdong, Jiangxi and other places, and then returned to Jiajiang. The number of bricks for each shipment of these wholesale merchants is relatively large, and it is difficult to purchase them in a single manufacturer. Therefore, each batch of supply bricks will have a variety of color numbers. It is understood that the number of bricks of the same grade sold at a porcelain urban place is generally between 100-300 pieces.
Low price is the main reason for the top-level brick-selling market. Although the superior grade logo on ceramic products packaging has been replaced by qualified products, in the Jiajiang porcelain capital market, the merchants still habitually use the original grade and level. For the company's product grading, a class of ceramic products of a company is classified into premium grade bricks, and tiles that are superior to the grade one grade bricks are called first grade bricks.
It is understood that the current ceramic market 600 × 600 (mm) specifications of the first grade infiltration tiles, the wholesale price range of 7.5 yuan / piece, 800 × 800 (mm) specifications of a grade ordinary polycrystalline brick price is 18 yuan / piece About 600 × 600 (mm) specifications of the premium grade seepage tiles in the wholesale price of 9.6 / piece, 800 × 800 (mm) specifications of the grade of ordinary polycrystalline brick prices at 24 yuan / piece or so, the low price is one The main reason for the best-selling brick market. The price is mainly because the product's purchase channels and sales are not the same size. Under normal circumstances, the first-class bricks of large enterprises are relative to the first-class bricks of small-scale enterprises, and the production areas of Foshan are relatively high-volume relative to the Jiajiang production areas.
The ceramic tile wholesale market is mainly based on volume. The targeted customers are mainly dealers in Sichuan county and townships, and the products sold are mainly low-grade tiles. Here, the product does not have after-sales service, unless it is a serious quality problem, the merchants of the porcelain market will not bear the responsibility of the quality of the product. Therefore, as long as there is still one day in the porcelain market, the fierce price war will not end here. The purchase price of a brick is relatively low, and the flexible space that the merchant can operate is also relatively large. Therefore, the profit of selling a brick is higher than that of selling a premium brick. The enthusiasm of a merchant to sell a brick is relatively high. In the porcelain market, samples of high-quality bricks and first-class bricks are displayed on almost every facade.
Brand-level bricks are comparable to small-size bricks. Currently, supply can basically be used to describe the sales status of a brick in the porcelain market. The first-tier bricks of several large enterprises in Jiajiang are even more hot in the porcelain market. Once their first-class bricks are put into the market, they will soon be sold out. Dachang's first-class bricks are comparable to the small-class premium bricks, which is almost a consensus reached among merchants in the Jiajiang porcelain capital market.
The quality of SMEs' product quality is inherently unstable because, on the one hand, the internal production links of SMEs are not precisely controlled. On the other hand, some companies also mix some products at the top level in order to reduce costs and shoddy products. Product sales. As long as the quality of products is not too obvious, most SMEs will shirk responsibility with various excuses. The phrase often held by these companies is: "The price of a small factory is much lower than that of a large factory, and it costs a penny and a share. Therefore, it is normal for a product to have some problems. We hope to understand it." The sales channels of these companies are unstable, and one of the main reasons for frequent changes of dealers.
Strict quality control is a criterion that has been consistently adhered to by several large enterprises in Jiajiang in recent years. Moreover, large companies still pay more attention to the credibility of their dealers and are not afraid to offend their own dealers. Therefore, large companies first strictly control the quality of their products, and they also comply with relevant regulations in the classification of ceramic tiles. On the other hand, large companies will actively solve problems once the products have quality problems.
It is understood that the quality control standards of several large enterprises such as Jiawan Xinwanxing and Milano are all stricter than the national standards. For example, the national standard for the water absorption of porcelain tiles is below 0.5%, and the internal control standard for the water absorption of porcelain tiles in a large ceramic enterprise in Jiajiang is 0.04%. It is precisely because of the stricter internal control standards of large companies in terms of product quality, even if it is a first-class product, the quality of its products can be compared with the superior products of small enterprises, and even better than the quality of excellent products of small enterprises. .
One grade of polished bricks sold best-quality bricks The first-grade polished bricks were sold well in the porcelain market, while sales of premium bricks were sluggish. There was a sharp contrast between the two. Thus, this also confirms the impact of low prices on Jiajiang wholesale market from one aspect. According to Qiu Jianjun, general manager of Jiajiang Huaxin Ceramic Tile Cutting Factory, “In addition to providing tile cutting and processing services, the company also purchases a large number of polished tiles from other provinces. Now there are several bricks that are already out of stock and a batch of goods will be sent from the field soon. In addition, in addition to the bricks, legs, and bezels used to process the stepped bricks, part of the bricks are wholesale merchants in the ceramic market.The premium bricks are relatively expensive and the merchants can't make much money. Willing to push a brick to the customer."
The main production capacity of polished bricks in Jiajiang production area is still concentrated in the middle of several large enterprises. In order to protect the regional distribution of dealers and prevent the phenomenon of string goods, large enterprises do not have distributors in the Jiajiang porcelain capital market. The premium polished tiles sold in the porcelain urban areas are mainly the products of some Jiajiang local medium-sized enterprises and Foshan private throwing plants. The polished tiles flowing from the Jiajiang local large enterprises to the porcelain capital market are mainly the first-class bricks. It is understood that most of the top bricks of several large enterprises in Jiajiang are sold through the signing of underwriting contracts with local businesses, and other wholesale merchants are difficult to directly purchase from the manufacturers.
As the local polished tiles cannot meet the market's needs, some powerful merchants in the porcelain market purchased directly from manufacturers in Guangdong, Jiangxi and other places, and then returned to Jiajiang. The number of bricks for each shipment of these wholesale merchants is relatively large, and it is difficult to purchase them in a single manufacturer. Therefore, each batch of supply bricks will have a variety of color numbers. It is understood that the number of bricks of the same grade sold at a porcelain urban place is generally between 100-300 pieces.
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