Great potential water purification industry will continue to maintain a high growth trend

In 2015, with the impact of various factors such as the lifting of the property market, the increase of new enterprises, and the improvement of residents' water safety awareness, it is expected that the water purification industry will continue to maintain a high growth trend this year, with sales reaching 7.98 million units, a year-on-year increase of 54.5%. The sales amount was 19.2 billion yuan, a year-on-year increase of 59.4%.


The water purification industry has maintained a compound growth rate of 42.5% in recent years, and it is expected that the high-speed growth will remain the main theme for the next few years.

The data shows that in 2014, the water purification industry achieved a sales volume of 12.1 billion yuan, a year-on-year growth rate of 66.9%, far higher than the overall growth rate of the home appliance market of only 0.25%. The water purifier market has achieved rapid growth in the context of the overall growth of the home appliance industry and has become a new engine for the industry.

Reverse osmosis products have been widely favored by consumers because of their unique advantages in water quality, water quality and so on. The data show that in 2014, the proportion of reverse osmosis water purification products in the online market reached 45.0%, the highest proportion, and still growing.

“Product installation” is the biggest pain point for water purification users in the process of purchase and use. The bad evaluation rate is as high as 25.5%, which is the hardest hit area in Tucao. If we continue to subdivide this dimension, we can find that the most important issues in this link are the “timeliness of installation” and “installer attitude”, which account for 17.2% and 4.9% respectively.

Industry insiders pointed out that major enterprises must recognize the seriousness and urgency of this problem, and only provide consumers with a good installation experience, it is possible to truly win the user's reputation. As for the attitude of the installer, the after-sales training should be strengthened; in terms of timeliness of installation, etc., the product's differentiated competitiveness can be improved, and the product can be built into a water-saving product that is easy to install or even free to install.

In the new "Internet +" era, the water purification industry will present four major development trends: "easy installation, intelligent, multi-functional, and precise water control."

Universal Tensile Testing Machine

A Universal Tensile Testing Machine, also known as a universal testing machine (UTM) or a materials testing machine, is a versatile instrument used to determine the mechanical properties of materials. It is commonly used in industries such as manufacturing, construction, and research laboratories.

The machine applies tension, compression, bending, and shear forces to test the strength, elasticity, and durability of various materials such as metals, plastics, textiles, rubber, ceramics, and composites. It can measure parameters such as tensile strength, yield strength, elongation, modulus of elasticity, and fracture toughness.

A typical UTM consists of a load frame, grips or fixtures to hold the specimen, a load cell or force transducer to measure the applied force, and a displacement transducer to measure the deformation or displacement of the specimen. The machine is controlled by a computer or a control unit that allows the user to set the testing parameters and record the test data.

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