Congratulations to Haier's smart door locks winning consumers' top 10 brands

On July 9, during the construction of the Guangzhou Construction Fair, the award ceremony of the first sunflower prize smart lock selection contest was also held in Guangzhou Pazhou Complex. After three major tests: online voting, expert review meeting, and corporate research, Haier smart door locks won two awards: Top 10 Consumer Brands and 2017 Cloud Lock Technology Innovation Awards. A jury commented that Haier smart door locks perfectly represent the product concept of “innovation, intelligence-making, quality, integrity, craftsmanship” and the brand that provides every consumer in the world with comfortable, convenient and safe high-quality life. Appeal.

At present, the smart door lock industry experienced a warm-up in 2015 and a run-up in 2016. The expansion speed was amazing and entered the take-off stage. According to institutional data, in 2016, domestic household smart door locks exceeded 2 million, and the growth rate exceeded 40%, becoming an important location for the smart security industry and even the smart home industry. However, China's smart door locks are still at a preliminary stage of development. There are problems in the industry such as immature technology, insufficient security, and weak linkage. Brand development is uneven. The popularity of smart door lock concepts and market education also require a longer period.

In this context, Haier intelligent door locks have taken the lead in the industry to achieve iterative upgrades. Its biggest feature is that it is not a single smart hardware, but an open source for smart home life solutions, truly interpreting the Internet of Things. The essence of "connecting everything." With the help of NB-IOT technology, the access methods of smart door locks and other products have been enriched, and the convenient communication between nets and nets, nets and people has been realized, creating a richer and more intelligent living experience. Therefore, in addition to the three major advantages of safety, convenience, and management, Haier intelligent door locks can also be linked to home security, security properties, community security, etc., and provide online and offline services to build a covered product, cloud security, and community Smart door lock ecology, including services, eventually releases the value of smart door locks.

Based on these advantages and the U+ smart living platform, Haier intelligent door locks have a unified conceptual interaction, inherited and integrated the home IoT system, and realized an innovative approach of opening the smart door lock and associating related user demand scenarios. For example, when leaving home, the system will automatically arm the system. When the smart door lock is exposed to violence, the network will be automatically alarmed; the home will be automatically disarmed, and the lights and curtains in the user's home will be automatically opened. This smart security scene not only ensures home security, but also provides users with a more secure and convenient smart living experience. At the same time, Haier U-home will also use its unique AnDun technology to lead the development of intelligent door lock industry information security standards, based on trusted computing technology, to provide industry-leading information security strategies, to provide consumers with home appliances in the Internet era. Security and information security double protection.

Some judges stated that under the background of the initial stage of development of China's smart locks, Haier smart door locks, with its excellent products and innovative cloud technologies, are constantly advancing on the road to pioneering and innovating, and through linkage with smart homes, wiring Online and offline services to build a smart door lock ecosystem covering products, cloud security, community services, etc., creating a dazzling brand and application integration space. Not only is it highly sought after by the consumers in the market, it also brings new opportunities to the industry. Technical support and unlimited imagination.

From the Internet to the mobile Internet, and then to the Internet of Things era, the value of cloud technology and product interconnection is gradually emerging, and it also brought a golden era of smart door lock market. As a major player in this era, users are not only users of smart locks, but also producers of household data and even Internet content. As long as users accept these new products, the market generated by them is invaluable. From this perspective, Haier intelligent door locks adhere to the Internet thinking that the user experience is king, not only has it become the root cause of its users' favor, but also prompts it to occupy the leading edge in the fierce battle of smart door lock enterprises and compete for the industry. Establish a new benchmark for development.

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