Abstract Recently, WeChat friends circled the advertisements and may be fined 1 million news, which was also screened in the circle of friends. On September 1, the new "Advertising Law", known as "the strictest in history", was officially implemented. According to Article 55 of the new law, it was released...
Recently, the WeChat circle of friends may be penalized for 1 million news, and it has also been screened in the circle of friends. On September 1, the new "Advertising Law", known as "the strictest in history", was officially implemented. According to Article 55 of the new law, the publication of false advertisements can be imposed at a fine of not less than 1 million yuan but not more than 2 million yuan. Criminal liability is required. Then, in the WeChat circle of friends, will you be fined if you forward fake advertisements? At the recording site of the CCTV Financial Channel "China Policy Forum", Zhang Guohua, Director of the Advertising Supervision and Management Department of the State Administration for Industry and Commerce, made a public response for the first time.
Zhang Guohua said: We are also studying this issue. Regarding the issue of social circles, we have now reached a common sense with Tencent. We must strictly control the WeChat public account. In the circle of friends, the private circle, there are still legal norms and obstacles in supervision. Therefore, if you find a false illegal advertisement in the circle of friends, if the clue is clear, you can report it to the industry and commerce, and the industry and commerce will investigate it.
Forward false and illegal advertisements, is it also followed by a fine? This depends on the specific situation, for example, for profit, the initiator is of course penalized, the same as the publisher. But you are a kind-hearted person to help your friends. You are not a major responsible person. You will not be as savvy as advertisers. The subject rights of advertisers are so strict and there are corresponding penalties.
It is reported that the China Policy Forum • Focused on the new “Advertising Law†program, which will be broadcast on CCTV Finance Channel at 22:57 on Sunday, September 27.
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