In the past ten years, with the rapid development of the furniture industry, the competition in the domestic furniture market has entered a state of enthusiasm. In addition, in recent years, a large number of foreign brands have been injected, and the abnormal consumption psychology of Chongyang Meifang has spread continuously, so many of them have The local brand of the future has panicked and embarked on a journey of “real purchaseâ€. Nowadays, after the Da Vinci incident, many "Li Gui" prototypes have been exposed, and many people have been awakened. But if foreign goods are not credible, do we have enough independent brands for consumers to choose?
At present, the trend of homogenization of domestic furniture has led to fierce competition, and it is urgent to establish differentiated competition to establish its own international brand. The reporter found that the "cottage furniture" has a strong erosion ability, which seriously hinders the establishment of the brand. The furniture made by different furniture factories is the same style, the same style, the same color, and some manufacturers even image packaging like twins. In a new product development, in just a few months, there will be an endless stream of cottage brands on the market, followed by rounds of price wars. Companies that develop new products consume a lot of energy and financial resources to deal with them, and they have no time to take care of brand marketing and maintain their enthusiasm for innovation. We don't have a well-known brand, which will naturally make some international furniture brands take the limelight. Today's local enterprises can no longer operate as a workshop as they did decades ago, but should strive to move forward in the direction of brand marketing.
In addition, brand regional competition is also an important reason that affects the growth of local enterprises. It is understood that from 2000 to 2010, the number of Chinese enterprises has increased to nearly 100,000. In the meantime, some furniture factories with large production scales have begun to emulate international brands' registered trademarks, product development, image packaging, etc. to promote their own brands. However, after ten years, the effect did not meet expectations. In the first-line international furniture brands, there is no Chinese-owned brand other than the word “Made in Chinaâ€.
At this point, the vast majority of people have become a limitation. Due to the wide and wide area of ​​China, the establishment of independent brands has been restricted from the differences in geography. Due to the large size of the furniture, a large number of transportation costs have made many furniture manufacturers discouraged. That is to say, if a northern enterprise wants to enlarge the southern market, the light transportation cost will impose a great burden on the enterprise, coupled with the delivery and after-sales time. Extending, this has caused many companies to focus only on the local business, which has resulted in the sales of regional brands in the furniture market in the local area, and the slow expansion of brand awareness in other regions. This is why there are different popular brands in different cities, and it is rare to see furniture brands that are highly regarded throughout China.
Furniture manufacturers can easily adapt to the fierce competition environment, which forced some furniture companies to lay out a large number of outlets nationwide, and constantly increase market share. At the same time, they also adopted network-assisted sales, direct sales, sales and distribution. Commercial agent sales, stationed in large-scale stores and other multi-channel sales models to achieve the establishment of independent brands.
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