In view of these extraordinary characteristics of the cabinet industry, we have summarized the five key elements of the success of the cabinet industry: design, brand, operating bias, service, common sense and methods. These five factors constitute the key to the success of the cabinet industry. Elements.
Interpretation of the five elements of the cabinet enterprise winning market competition
design
In recent years, people's demand for household goods has become more and more "utilized" and "characterized", and intelligence has always been the bias people pursue. Therefore, intelligent design will become the mainstream bias of cabinets in the future. Intelligent design is based on the basis of beautiful appearance, and the price of the cabinet is also linked to its marketing bias, so that users can truly feel comfort and convenience. Such cabinets in the future can further promote sales and market competition.
Brand
At present, the Chinese people are becoming more and more fierce about the concept of the brand. Because a good brand will bring superior service, the cabinet as a custom, but also a product of frequent use, will inevitably present a lot of unexpected conditions. Shoe cabinet design, as a customer, he is willing to spend more than usual 15% to 20% of the price to buy branded goods. There are quite a few consumers who use various prefaces to convey the results to view the cabinet brand's popularity and corporate strength. As another goal of the mall to invent brand benefits, it is possible to set up franchise stores across the country to further promote their brand awareness.
Marketing
As a large and medium-sized enterprise, their operating channels should not only be in the domestic market, but also go abroad as much as possible. Compared with the expensive salaries of foreign personnel, the price of their custom cabinets in China can be lower. The product quality of cabinets abroad is slightly higher than the domestic market, but it can also be promoted in response to its price. Therefore, as long as we do a good job in the quality of our products, the demand for wardrobe doors in the future will also increase.
Service
The service is the most important when customers buy goods. At present, some customers report that "Why do I buy a good brand product is to spend money to buy a service?" The position of the salesperson when the customer is shopping, and the salesperson's level of investigation of their products are the primary criteria for customers to buy products. As a cabinet product, because it has too many humanized equipment, including door panels, office furniture price countertops, handles and even a small hardware accessory, we must seek the approval of customers, so not only customers, but also cabinet guides and design Duyi felt that the entire operation was cumbersome. So good service can better show the image of this brand.
Governance
We need to investigate how to grasp the emissions of the kitchen, how to think about man-machine, how to deal with the problem of on-site installations where designers and management personnel are not present, and so on. And elements that connect the advantages and disadvantages of cabinets. To grasp this kind of common sense, as long as we go through the theory from time to time, from time to time to draw successful experience in mistakes. Whether it is an individual in an enterprise or an enterprise. We only need to explore from time to time to find suitable corporate governance methods.
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