Giving "micro-furniture" a small but quality--"big but not" is a common language for describing residential design and product design, and it is not too much for most furniture products at the moment. How can we start from the reality of life and tap out the furniture products that adapt to the compact living space, making the furniture and living environment "small and meaningful"? The targeted furniture design for the affordable housing may be able to make a way for the “micro-furniture†that people generally need. [Opinion] Will not let the "protective room furniture plan" become a disguised promotional room furniture, whether it really has its special design content, whether it can really benefit the owners of the housing, or a round of disguised furniture promotion, these questions are At the same time that Red Star proposed the plan, some people proposed it. In this regard, Hongxing Meikailong Jinghu and the general manager of the Southwest Region Wang Wei said that the upsurge in the market sales is indeed the hope of the store and the brand, but the affordable housing furniture program will never be reduced to simple furniture promotion. Wang Wei said that from the study of the basic types of 9 types of affordable housing, to the development of furniture design task books, to Red Star to buy out products to control the price, in this series of processes, furniture brands are exploring new designs, combined adaptive products It took a lot of work. In the past, furniture brands were designed with doors closed. It was precisely because of the targeted requirements that they had the opportunity to conduct research on consumer demand. Therefore, in addition to providing benefits, the affordable housing program is a means to make furniture design more practical, practical and meet the needs of the new consumer groups. Consumers need “small and quality†furniture. For the consumer groups, the furniture products that are sufficiently targeted have not yet been “bornâ€. On the professional issue of "special supply" furniture, Chen Xiaotai, general manager of the top 100 furniture, was quite cautious. At a time when labor and raw material costs are rising, it is not easy to achieve "small but fine" and "good quality and cheap". To this end, the Top 100 has specially set up a design team to use “small home furniture design†as a topic, and to focus on “smallâ€, to introduce new panel furniture with small size, full function and design sense, according to the theme and personality classification, hope Can meet people's needs for "small and quality." However, Chen Xiaotai also bluntly said that the process of developing more professional "small home furniture" is difficult and long. Nowadays, the brand is not mature in the control of design, production and cost. Please give consumers some time. Once the top 100 researches this set of things, it will bring you more "family-oriented" products for a long time. Targeted design promotes “high cost performance†products. The price must be reduced by more than 20% on the basis of no discount on style, design and quality. How to balance the relationship between product status and price is the biggest test for the brand. Wen Shiquan, the chairman of Yifeng Furniture, admitted to the author that the most difficult part of the “special supply†of furniture for the consumer groups is how to make “high cost performance†and “do specializationâ€. At present, the mini-free combination of corner sofas, mini bedside tables and 4-door sliding wardrobes are the main products in the Italian-style “Special Offer†furniture. And to get the hearts of consumers, these things alone are not enough. Wen Shiquan said that Yifeng's design and development of affordable housing and small-sized furniture will not stop, and it can be used for unlimited functions and at least 20% lower than the price of conventional products, which is their ultimate goal. R & D more affordable "micro-furniture" Compared to other brands only placed two or three sets of products in the exhibition hall, strong furniture took out half of the exhibition hall as a "protection room furniture" area, indeed did a lot of work. Zhang Fucai, chairman of Power Furniture, said that more products are developed for small-sized units, one is to give more choices to consumers in the housing sector, and the other is to find out their preferences in the process of consumer selection. Re-development. The simpler the style, the better the color, the brighter the color, the higher the cost performance and the more competitive. Although the “special supply†furniture is a trial action for the protection of the housing group, there is also competition. Zhang Fucai bluntly said that while upgrading and learning to upgrade, it is a powerful next thing to do. Even if the store or other furniture brands do not stick to the end, the strong may also sell these inexpensive "micro-furniture". Cheap and comfortable coexistence is an eternal subject. A set of sofas or beds with a brand positioning of nearly 10,000 yuan seems to have some distance from the consumption power of the consumers. So how do you agree to protect the homeowners' self-depreciation? ? Qiao Yinjun, chairman of the non-conformity furniture, said that soft furniture is different from panel furniture. If the price is lowered in order to accommodate the price, the user will not be able to obtain real comfort. Therefore, in order to maintain "comfort", it is not the same thing, refused to fight the price, but will also reduce the price appropriately within the scope of their own capabilities. For example, a set of sofas that usually sell for eight or nine thousand yuan will give a price of about 6,000 yuan for the consumers of the affordable housing, while products with smaller sizes and general sense of design will also sell for four or five thousand yuan. In addition, Qiao Yinjun also bluntly said that ensuring high cost performance and coexistence is a topic. If you continue to make products for the protection of small houses or small units in the future, you will focus on this work. Starting from the control materials to reduce the cost of furniture, usually sold to more than 10,000 yuan fabric corner sofa, was included in the "special supply" furniture series of affordable housing, the price is five or six thousand. According to Wang Min, the marketing manager of Ai Ruisi Beijing, the “special supply†software furniture, frame and internal fillings selected by them are no different from conventional products. In order to reduce the price, only the fabrics are changed from A to B. . Grade B fabrics are also certified by national standards, and there is no problem in quality and environmental protection, but they are slightly different from A-grade fabrics in composition, textile technology and touch. Wang Min also said that the current brand does not limit the purchase of "specially available" furniture for the cost-effective housing. The average consumer can also purchase according to the demand, while the owner of the guaranteed housing will also be in the "brand price." On the basis of the discount.
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