There are four days to go on Children's Day on June 1st. Recently, when I visited the home store, the Jinling Evening News reporter found that the promotion of children's furniture was significantly more. Unlike other household products, the promotion of children's furniture is "safe and environmentally friendly". The bright spot is that there are very few merchants who only rely on discounts, price cuts and other means to fight the price war.
Store children's furniture completed "regeneration"
In August last year, China ’s first mandatory national standard for children ’s furniture, “General Technical Conditions for Children ’s Furniture,†was formally implemented. Among them, for furniture used by children aged 3-14 years, an independent national standard was established that differs from adult furniture. Terms and definitions, safety requirements, warning signs, instructions for use, etc.
Today, the national standard has been implemented for nearly a year. The reporter observed the children's furniture in several major home stores. Basically, all children's furniture products have been replaced. For example, several children's furniture seen by the reporter have vent holes in the wardrobe. Some bed corners and cabinet corners have changed from right angles to rounded corners; touching several children's furniture, no tip has been found that may accidentally harm the children's tips, and some small gaps on desks and beds are less than 6mm or more than 12mm and will not get stuck Child's finger.
"The store will screen the children's furniture brands that are settled in, and select more well-known brands to enter the market. Therefore, the national standard for children's furniture is implemented in place. In some large markets, there will still be unqualified children's furniture. Consumers can compare the purchase The new national standard for children's furniture is compared and purchased. "A person in charge of Yuexing Household told reporters.
Children's furniture enters the promotional season
Although the approaching Children's Day is not a golden promotion time, it is definitely a good opportunity to engage in promotional activities. Now, there are more promotional activities for children's furniture in the store, and some brands are preparing for the promotion next week.
"Because parents are most concerned about children's health, buying children's furniture, environmental protection and safety are their first consideration. Therefore, the selling point of children's furniture is often not price, but environmentally safe products." A child furniture brand staff told reporters, so Most brands will focus on promoting the environmental performance of their products.
In addition to environmental performance, another element that attracts parents to purchase is the storage function of children's furniture. At present, many brands on the market have launched a series of furniture especially for small-sized consumers, such as a bed that can store things, a double-use cabinet that can hold books and clothes, these furniture have super storage capacity, and are very popular with parents. . In addition, children's furniture with large size is also very popular, because this type of furniture can be used for a long time, can adapt to the growth of children's age, and is another important standard for parents to choose furniture for children.
Qian Jianfen, a reporter from Jinling Evening News
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