2011 bathroom industry top ten to promote the form of inventory

The arrival of the Spring Festival, the new year, the promotion of the force HOLD can not live. In 2011, the sanitary ware industry as a downstream real estate company was affected by the macroeconomic situation and the overall development trend was general. In this environment, in the past, the company's single-edged sword-promotion has seemingly lost the sharpness of previous years. The traditional promotion season, "Jin 9 Silver Ten," was dubbed by many people in the industry as "copper nine iron ten." Although there are twists and turns on the road, but the unyielding bathroom people can still head over the haze to the sun, the market is not to force, but attractive promotions can still inject a dose of *** to the weak market. Here we take a look at the top ten promotional methods for 2011 sanitary companies.

First, microblogging interactive promotion: microblogging promotional body popular 2011 What is the hottest? The hot events such as microblogging, Guo Meimei and Li Nafa’s winning the championship were all quickly spread on a web carrier. This carrier is Weibo. In 2011, most sanitary companies have been confined not only to offline promotion materials and online one-way promotion. The modern economy and society pay attention to interactive communication, and the microblogging rookie has been favored by the majority of companies with its unique interactive communication. Open the official microblogging of the bathroom companies, and the ubiquitous promotion body will come into view. The Internet casual games that are embedded with keywords such as “discounts, non-interests,” and so on are rich in promotional formats. The Spring Festival is approaching, and we also use the most common Weibo promotions to send you wishes for blessings: “Sina home delivery blessings, as long as you focus on Sina South China home official microblogging, and @N users, you will have access to numerous people Your blessing."

Second, the promotion of dual-promotion sales cycle to focus on profit in recent years, National Day and the Mid-Autumn Festival time is closer, and the Spring Festival in 2012 and New Year's Day are also in the same month, which also creates a "bundle of two sections" for many companies. The concept of using two-section promotional gimmicks to attract consumers. This approach is very economical and practical. Instead of spending a lot of effort on promoting a promotional article on a holiday, it will not necessarily have much market reaction. It would be better to quote the concept of double sections, extend the promotion time node, and be able to concentrate on promoting sales to stimulate shopping malls.

Third, the concept of promotion: the concept of guiding consumption Now that China's sanitary market is maturing, consumers are more and more critical, ordinary promotional tools can not completely impress customers, simple price war has gradually less rational consumers. Contemporary consumers not only value product preferences but also value product quality and health and environmental protection. In other words, most consumers today are not bad. Buying a product must also consider whether the product meets the living habits and life pursuits it advocates. Under such a market background, smart sanitary companies have begun to reverse their thinking, using conceptual culture and other promotional methods to educate consumers, not only to provide consumers with preferential products, but also to cultivate consumer health and fashion consumption habits.

Fourth, take advantage of promotion: Dongfeng has been, ask you to borrow?

Taking advantage of promotions can also be called a promotional form that extends from event promotions. Refers to corporate promotion or merchandise promotion based on certain hot events, activities, and characters. "The Romance of the Three Kingdoms" Zhuge Liang "took advantage of the Dongfeng" to win the battle of Chibi, and won the first chance. Nowadays, shopping malls such as the battlefield, how to take advantage of the opportunity to make full use of their advantages, are naturally the topics that businessmen must face.

Fifth, discount promotions: General **, promotion must-have discount promotion is any company to carry out promotional activities of the basic means, it can be said to promote conventional weapons. The 2012 Spring Festival is approaching. Every family business is discounting and promoting discounts. Consumers have already been immune to discounts. In the past, discounts and profit-making promotions that attracted consumers have failed to fully satisfy consumers. Under such conditions, how to attract consumers through discount promotions while ensuring the normal operation of the market is also a problem for sanitary companies.

Sixth, value-added services: additional value more powerful promotion and service These two key words are an important means for bathroom companies to win consumer reputation. In recent years, the sanitary ware industry has developed rapidly. Some companies can only increase product sales through simple discounts and sales promotions. In 2011, the environment of the sanitary ware industry was generally developed. Consumers were more discerning. The purchase of products not only started from the price and quality of the products, but also considered the image of the company's brand strength, and the after-sales service system, etc. Good services could add value. Promotions. With the increasingly fierce market competition, the basis for the formation of "brand" is no longer solely on products. Brand services have become an extension of value-added business. Many bathroom companies have already perceived the concept of "service value-added", using promotions to reflect services, and using services to promote sales. The combination of the two will better achieve the purpose of business promotion.

VII. Joint Promotion: Baotou Heating, Mutual Promotion, and Winning Joint promotion means that more than two companies or brands cooperate to carry out promotional activities. The biggest advantage of this approach is that it allows the members of the consortium to obtain greater promotional effects at a lower cost. Joint promotion can sometimes achieve the purpose that individual promotion cannot achieve. The joint promotion will focus on everyone's strengths and spend small money to do big things. This is a direct and effective means for the development of Chinese sanitary ware companies in 2011. Although companies have a competitive relationship, they can help each other to bring benefits to consumers in the face of common problems. This is also something that companies and consumers are happy to share.

Nine, combined with online and offline promotion: double line to force online sales promotion speed, wide range, save money to do big things, but some consumers can not see the real thing, have scruples; offline promotions directly effective, directly stimulate the consumption site to stimulate consumption The desire to buy, but it is time-consuming and laborious, once the effect is easily worth the candle. Therefore, some companies choose to take a two-line attack, online and offline to give power, and strive to maximize the scope of radiation consumers and increase product sales.

X. New product promotion: catching the trend to attract attention At present, the bathroom industry products are highly homogenized, and in order to stand out in the fierce market competition, it is necessary to “seek new, fast, quality and quantity.” The timely launch of new products that meet the national product standards will quickly attract consumers' attention and cooperate with corresponding promotion methods to better help product promotion. The two are complementary relationships.