In 2012, it was unfavorable for China's solar photovoltaic industry: after the US imposed tariffs on China's photovoltaic products, on September 6, the EU also officially launched an anti-infringement investigation against China Photovoltaic, and the solar "trade war" waved a wave. Since then, China's photovoltaic industry has lost ground. According to a recent data released by the US investment agency MaximGroup, the accumulated debt of China's 10 largest PV companies has reached US$17.5 billion, with about 11 billion RMB. The debt ratio of the entire photovoltaic industry has exceeded 70%, and even the former double-matched Saiwei and Suntech are also at risk. The reporter observed that the current PV industry faces external worries: the external is overcapacity, price plunges, poor exports, worsening peripherals, shortage of funds, internal over-reliance on government subsidies, lack of core technology, excessive inventory, and delays in the collection of accounts ,equipment worn out. The end of the hard-to-return, nothing more than crashing to the ground or broken arm to survive. This also provides a warning for China's construction machinery manufacturing industry: low-cost competition is a double-edged sword. Once it is blocked by the opponent in the name of “anti-dumpingâ€, it may be bloody. Low-price competition leads to a thin profit margin, making it difficult to complete technological transformation and upgrading, and reducing the ability of enterprises to withstand risks. According to 21-sun reporter, the gross profit of the machinery manufacturing industry has declined for three consecutive years since 2009, from 30.14% to 28.1% in 2011. Among them, the increasing pressure of competition and rising costs are the main reasons. The profit margin is shrinking. The existing financing environment and economic environment also make enterprises dare not and will not bear the risks brought by technology upgrades. Only through the expansion of market scale and the improvement of marketing channels to compensate for the technical shortcomings. . Once the economic cycle or market deterioration occurs, it can only tide over the difficulties by reducing production, stopping production, reducing channels and layoffs. Even if this kind of "broken arm survival" can help enterprises to survive the "winter", it has already been badly hurt, and it is even more difficult to regain confidence. In the international arena, low-price competition often leads to trade frictions. In particular, when the world economy is sluggish, the disputes between dumping and anti-dumping tend to be more intense. On August 30 this year, the US Department of Commerce revised the anti-dumping and anti-subsidy final ruling on China's new inflatable engineering machinery tires, in which the dumping tax rate was revised to 5.10%-210.48%, and the countervailing duty rate was revised to 2.52%-14%. It is true that direct investment in overseas construction, or through joint ventures with overseas factories, can transfer production capacity and bypass the “anti-dumping†threshold, but the local government will take other measures to limit the company’s pricing below the local manufacturers. Enterprise development, this is even more worth the loss. Therefore, how to get rid of the name of cheap and inferior quality and achieve product transformation and upgrading, to avoid taking the old road of photovoltaic industry, is still a question placed in front of China's construction machinery and its supporting parts enterprises.
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