The white paper revealed that in Chengdu, the professional home market under construction and already operating around the city will reach 10.48 million square meters. This phenomenon is called "Chengdu phenomenon" by the industry. The main battlefield of the "Chengdu phenomenon" is concentrated in Xindu and Qingbaijiang. A reporter from Chengdu Commercial Daily went into the Chengdu Furniture Industrial Park in Xindu to try to interpret the "Chengdu phenomenon" here.
Speaking of world-famous furniture exhibitions, people's impressions will appear high in Milan, Italy, Cologne, Germany and the United States ... However, in the near future, Chengdu Furniture Industrial Park in Xindu will occupy a place in the global home furnishing and furniture layout. Yesterday, the Chengdu Furniture Industry Park Management Committee announced the timetable for the promotion of the park's 100 billion industrial park. By 2015 , the total output value of the manufacturing industry and the transaction volume of the service industry will reach 100 billion yuan.
Explosive growth to build hundreds of billions of furniture industrial parks
" After the completion of the global home CBD project, there will be explosive growth!" Xue Dexian, executive deputy director of the Chengdu Furniture Industry Park Management Committee, is full of confidence in the construction of the Chengdu Furniture Industry Park's 100 billion industrial park. In the first half of this year, the park clearly a multi-billion industry to promote the progress of the park: 2012 objectives and tasks 245 billion in 2013 to 37.5 billion yuan in 2014 to 67.5 billion yuan, in 2015 reached a historic 100 billion yuan target.
Xue Dexian told reporters that manufacturing and service industries are the two major growth poles in the park. If the furniture manufacturing industry is growing linearly, the growth of its global home CBD projects is explosive. According to schedule, the service sector turnover in 2012 from 60 billion in 2015 soared to 660 million yuan. Xue Dexian said that what is to be done now is to strongly promote the construction of the global home CBD project. Home and Homeland Home Shopping Mall has entered a phase of renovation, it will be put into operation in October, during the July 4 Furniture Fair, the first in the furniture industry to "industry" + "real estate" business model innovation to build homes and Homeland home Shopping Mall, also will usher in a new capital project site first appearance before opening; west of Fort love lamp lighting procurement Center main project has been completed, is expected to open its wholesale district on August 8. The main project of Zhongrun Europe City Phase I project has been completed.
In addition, there are 5 projects including Runchuan, Mingdao, Yales, Yashilin, and Xingyu that are undergoing land delisting. A large number of new projects are about to start quickly, and the global home CBD will usher in a new era of rapid construction and development.
Seize the opportunity of the North reform and occupy the high-end industry
Although Chengdu Furniture Industrial Park is not within the Chengdu North Reform Project area, the Park Management Committee still views the North Reform Project as an opportunity. Xue Dexian believes that the North Reform Project will promote the optimization of the urban form and industrial transfer in the region, and the park will selectively undertake the mid-range relocation of enterprises.
He told reporters that the park will set the threshold for secondary investment, aiming at the high-end of the industry . Based on the introduction of more than 100 national well-known brands and nearly 200 provincial well-known brands, this year will strive to achieve the goal of doubling the number of well-known brands. At the same time, we strive to introduce a group of world-famous home furnishing brands into the park as soon as possible, promote the high-end and professional development of the CBD area, and form a cluster investment effect of “inviting a group of large enterprises and building a large baseâ€.
[The representative of the settled company said]
Let the industry and real estate win the future in scientific planning——Home and Home He Xiaoping
"We selected the home and home in Chengdu Furniture Industrial Park, which is to consider the industrial chain formed in the industrial park under the scientific planning of the government and the huge industrial aggregation effect." For the future of home consumption, He Xiaoping believes that the entire home furnishing industry has formed With more than 100 sub-sectors and a large home furnishing industry ecological chain with a market capacity of nearly 2 trillion yuan, the Chinese home furnishing consumer market has entered the era of "big home furnishing", and home furnishing, as a large number of occasionally specific consumer goods, has also entered its circle of consumption habits. Stratification and suburban consumption era, this requires a platform for industrial development to meet the needs of the times.
He Xiaoping said that homes and homes are in line with the needs of the times, combined with the government ’s overall unified planning, taking the lead in the "industry" + "real estate" model, fully integrating the industrial support behind the furniture industry, to achieve "small striving", through real estate To obtain profit to develop the furniture industry, and let the furniture industry serve real estate, forming a new development model of the furniture industry that is interdependent, mutually promoted, and virtuous circle by industry clusters and commercial real estate.
[Leader of the home furnishing industry said]
Real estate regulation accelerates innovation in the home furnishing industry- Yuan Boyin, President of Red Star Macalline Group
Red Star Macalline, a leading Chinese home furnishing distributor, has more than one hundred stores across the country entering the era of the hundred mall , and its experience and opinions are the focus of the home furnishing industry without exception. At this global home furnishing summit forum, Yuan Boyin, president of Red Star Macalline Group, will be the keynote speaker of the forum. Yesterday, Yuan Boyin accepted an interview with a reporter from Chengdu Commercial Daily.
For Chinese furniture , Yuan Boyin feels the deepest is that the industry has become more standardized, and will become more and more standardized. Sellers and some factories generally need to increase their confidence and endurance in dealing with market fluctuations. The original design of Chinese furniture is in the ascendant, which is also the biggest driving force for the future development of the industry. Under the regulation of real estate, the home market share corresponding to the new house market has generally been reduced, and the center of gravity of the commodity structure will move down. However, under the new market situation, consumers' taste for home furnishing is getting higher and higher, and they will relatively enter an era of rapid update in terms of improving their living environment. And these needs are what Red Star Macalline has been paying attention to, "We will continue to provide consumers with more inspiration, better products and better services in the home based on the changing needs of consumers." Yuan Boyin At the same time, I believe that using good ideas and innovations in materials and design to promote the growth of the home furnishing market will be the future trend of the Chinese home furnishing market.
Yuan Boyin emphasized that the national promotion of housing industrialization is a need for sustainable development, which will accelerate the industrialization of the home furnishing industry. There is no integration or integration relationship between the home furnishing industry and the real estate industry. For the home furnishing industry, what the home furnishers need to do is to integrate in their own circulation chain.
At present, consumers' consumption of home furnishing has risen from basic life needs to the pursuit of home beauty and the pursuit of personalized home furnishing. At present, many real estates are built as hardcover rooms. Some people think that this will cause great trouble to the home store, but Yuan Boyin believes that this does not have a big impact. Perhaps it will have some impact on building materials for a while, but with the secondary decoration market share increasing Big, will add up. Red Star Macalline will also focus on the consumption characteristics and channels of Chengdu's "back home improvement market", combine its own chain brand advantages, and cooperate with branded home furnishing factories to customize a home improvement plan-based service system for Chengdu citizens' families.
Join the home furnishing industry must have a long-term mentality- Wang Xuemao, president of the Sichuan Furniture Industry Chamber of Commerce
"If you want to enter the home furnishing industry, there is no long-term plan, no long-term mentality, don't come in!" Wang Xuemao, president of the Sichuan Furniture Industry Chamber of Commerce, told the Chengdu Business Daily that in recent years, the number and capacity of the home furnishing market has increased rapidly, and it has been invested in home furnishing. With more and more funds, hot money and talents in the market, on the one hand, it confirms the development potential of the industry as a sunrise industry, on the one hand, there is also a blind "lump of bees" phenomenon. Now, as the market environment changes, some people are hesitant, confused, and afraid, and even question the development of this industry. He hopes that during this period, the forum will be a sound development of the industry in the future, justify the development of the industry, and find a way to the future in the collision.
Only by finding a suitable market can we get better and better— Rong Yuwei , Executive Vice President and Secretary General of Sichuan Furniture Import and Export Chamber of Commerce
Rong Yuwei, executive vice president and secretary-general of the Sichuan Furniture Import and Export Chamber of Commerce, said that the industry likened the establishment of the Sichuan Furniture Brand Direct Sales Center Red Star Macalline Hangzhou Yifeng Store to Sichuan furniture "crossing the Yangtze River." Next, Yunnan Kunming Shengli, Hubei Wuhan China Furniture CBD and Shanxi Taiyuan also opened Sichuan Furniture Brand Direct Sales Centers. "At the same time, we will not let local malls go." These development models appear to Rong Yuwei They are all a model that is very in line with the development of Sichuan furniture brand. This is like finding the right object and going smoothly with mutual support in the future.
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