2012 Shenyang International Furniture and Building Materials Exhibition promotes “sinking channels” in the industry

“The sinking of investment channels in the furniture and building materials market” is one of the key concerns in the industry in recent years. Recently, the reporter learned from the Liaoning Provincial Furniture Association that the buyers of the 2012 China Shenyang International Furniture, Building Decoration and Woodworking Machinery Raw Materials Expo held at the Shenyang International Exhibition Center on August 17 this year will focus on the northwest and northeast. In the 234-level market in the Three North Regions of North China.

“Developing the establishment of the investment platform for furniture channels in the Sanbei market is the geographical positioning of Shenyang Furniture Exhibition in the past few years. Considering the consumption level, market demand and product nature of the north and south of China, Shenyang Furniture Fair aims to target the main market as Sanbei. The area is in line with the actual situation of the northern furniture industry.” The person in charge of the Liaoning Furniture Association told the reporter, “If the Sanbei area is the horizontal market positioning of Shenyang Furniture Fair, then this year’s Shenyang International Large-scale Exhibition will build a 234-level market development platform. It is the vertical positioning of the exhibition."

“As the country continues to introduce a series of real estate macro-control policies for first-tier cities, as well as raw materials, labor costs, market competition and other factors, furniture in the primary market has been very difficult to do in recent years.” A furniture company leader Tell the reporter, “Many companies’ profits in specialty stores in the primary market are shrinking, and even become a big burden for enterprise development. The money earned from engineering and retail is not enough for store rents and labor costs. Many companies have already Close the storefronts of the first-tier cities, and strive to reduce costs."

"But in the second and third-tier markets, the situation is exactly the opposite." The person in charge of the company said, "The second and third-tier markets have no real estate depression brought about by the real estate regulation, and 70% of the household building materials consumption groups in China are in the vast majority. In the third-tier market, the sales of many enterprises in the second- and third-tier markets did not fall and rose last year, which is in sharp contrast with the primary market. The sinking of channels is the inevitable market transformation in the new era. I heard that this year's Shenyang Furniture Exhibition is positioned. The investment in the second, third and fourth-level market channels has provided convenience for our channel sinking. This exhibition is worth participating."

Since the beginning of this year, the Provincial Furniture Association has sent a number of study groups and working groups to visit the furniture and building materials market in more than 20 provinces and cities in China. While promoting the Shenyang Furniture Fair, it has also done a lot of market research work. “Many county-level city dealers in Shaanxi, Shanxi, Heilongjiang, Jilin, Liaoning, Hebei and other places are very interested in Shenyang Furniture Fair. They are suffering from the lack of a professional exhibition to build a bridge for the second and third-tier market development.” The servants who rushed back to Shenyang’s delegation said excitedly, “One party needs channels to sink, and the other needs to concentrate on large-volume purchases. The match between buyers and sellers is here, just missing a platform. This year’s Shenyang International Furniture Fair is At the moment, the gap was filled."