Coatings are a special main material for home decoration. Coatings, as one of the main materials for home improvement, account for a large proportion in home decoration. Therefore, whether consumers purchase coatings is a direct impact on the overall home improvement effect and home environment. Sometimes it may even cause great harm to human health. However, most of the market is still occupied by some products with low prices and high prices. These products are in the name of environmental protection. Consumers who do not have considerable knowledge about paints are easily deceived, and accidentally fall into manufacturers' deceptions.
Aishe Wallpaper   Donghua Art Paint
First, deliberately exaggerating the function
Many consumers do not have comprehensive consideration when purchasing paint because of lack of knowledge about the relevant paint product. The most typical product is the five-in-one product that is currently prevalent in the industry. In fact, the so-called five-in-one product is the intentional expansion of functions such as mildew-proof, easy-scrubbing, micro-cracking, long-lasting splendour, and fragrant smell. Anti-mildew and coverage functions as selling points, increasing the value of their products.
The fraudulent background: Consumers are irrational, do not have knowledge of paint products, and do not consider information comprehensively. The most typical is the so-called five-in-one product that is now prevalent in the paint industry. The basic functions that a typical coating should have are deliberately exaggerated. These five functions include: mildew prevention, easy scrubbing, covering subtle home improvement nets, cracks in the most professional home improvement portals, long-lasting splendor, and fragrant smells. According to industry analysts, the anti-mold and covering functions of the paint are all basic functions, but now they are used by merchants as selling points.
Consequences: 20% more money for the two functions that should be available.
Reminder: Consumers should make relative knowledge of their basic knowledge and functions when they purchase paints. Do not blindly believe the hype of businesses. Start from the needs and choose the products that are suitable for you.
Should be cheated Countermeasures: Look closely at wallets, do not blindly believe that the business's hype, understand their needs, select the appropriate product.
Second, garbage paint put on dress
When purchasing coatings, businesses use consumers' weaknesses in product quality to identify the weaknesses, change some of the domestic brands of paint, put on some foreign brands to sell to consumers at high prices, if consumers buy a relatively stable quality of the product, and ultimately It only costs more money, but if it is a quality product, it will ultimately be both costly and time consuming.
Defrauding background: consumer's worship psychology.
Common tricks: At present, some paints that are branded with foreign brands on the market are actually expired garbage paints imported abroad at a very low price. They are refilled at home, affixed to foreign brands, and replaced with foreign packaging, on the market. Sales, the profit of this coating is about 4 to 5 times.
Consequences: This kind of product does not have the basic properties that the paint should have. After one or two months of use, the phenomenon of powder dropping, decoloration, etc. will occur. It is not environmentally friendly, and some of them have turned into bad taste, causing great potential for human health. .
Reminder: When consumers purchase paint, they should not only be optimistic about some imported paints, they should also properly consider the domestic brand paints. The quality of many domestic paints is not inferior to imported paints.
Should lie to countermeasures: 1, understand the background and history of manufacturers. 2, buy a mature brand.
Third, the local product sells a foreign price
At present, in the paint market, some unscrupulous merchants use consumer psychology of foreign brands in order to extract huge profits, import waste paint or expired products from abroad at a very low price, repack in China, and affix some foreign brands. Impersonating a certain international brand name sales. As a result, consumers are unable to distinguish the quality of their quality with the naked eye, because these products do not have the basic functions of the paint, it will appear after a few months after the use of powder, fade, etc., from the perspective of environmental protection is more Without talking about, the health of the human body will bring great harm and hidden dangers.
Deceive background: consumers are not easy to identify product quality.
Common tricks: Some local products using domestic raw materials, the quality of instability, but put a foreign brand to sell high prices, if consumers buy fake goods, spend a lot of money, do not say, the effect can only look at their own good luck Now.
Consequences: The economy suffers losses and spends more money, but it does not necessarily use real good products.
Reminder: When consumers purchase some foreign brands, they should make an understanding of the background and history of their manufacturers, and should conduct an in-depth investigation of their reputation in the market.
Should be cheated Countermeasures: If the economic conditions do not allow, it is better to choose pure domestic brands.
Fourth, only sales are not service
Most consumers only pay attention to the results before they buy paint, and ignore the after-sales service of their products. Many businesses have seized the consumer's psychology and when it sells their products, they will introduce to consumers how good the quality of their paints is and how complete their functions are, and there is no mention of after-sales services. Once the consumer buys it back and uses it later, if there is a fading or powder dropping phenomenon, the manufacturer will call the manufacturer and the manufacturer will ask the dealer to solve it. Even if the dealer promises to solve the problem, it will delay again. Too little to lose, consumers are afraid of trouble, they can only feel unlucky.
Deceive background: Most consumers only pay attention to the effect when purchasing paint, and ignore the service.
The usual tricks: Only the introduction of the product at the time of sale, and never mention the after-sales service.
Consequences: When the wall fades, powder falls out, etc., there is nowhere to resolve the problem. Manufacturers generally require consumers to deal with distributors directly. Even if they promised to come to the door for maintenance, the time will be delayed and the final result will be lost.
Reminder: Consumers should choose brands with good quality and good service when purchasing paint. At the time of purchase, it is also necessary to ask clearly, if the product has quality problems, which manufacturers have after-sales service measures, at the same time should allow its dealers to issue relevant notes and service cards, in order to avoid problems without documentation.
Should be cheated countermeasures: 1, under the conditions of economic conditions, try to choose brand-name products; 2, at the time of purchase on the sales staff proposed "site guidance" requirements, no after-sales service manufacturers generally "not necessary", "will not "Problems arise" and other arguments shirk; 3, to the manufacturer directly call and ask about the time of home repairs, good manufacturers will promise home service within 24 hours.
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