Coating companies can't develop brand without “sales after sales”

For coating companies, to build a good brand image, quality and efficient after-sales service system is essential. In the past few years, the paint industry may have been unable to find out which company does not regard “customers” and “services” as development priorities. High-quality and efficient after-sales service has become a very important link in the brand construction and marketing practice of paint companies. The phrase “classic” in the industry is “three paints and seven points of construction”. If a paint company can provide users with high-quality and perfect services, it will communicate more with users and exchange feelings, and it will meet the needs of users more meticulously. Specific needs, this is not only conducive to the sale of products, but also for the promotion of corporate brand awareness of the role of any advertising, media advertising can not be replaced. With the increasingly rational consumer consumption concept, after-sales service has become an important marketing art for today's coating companies, and an important guarantee for improving corporate image, obtaining corporate reputation, and obtaining higher profits. However, if you analyze carefully, you will find that many companies are implementing: “customers” and “services” occur more often at the stage of the order or the stage before the consumer purchases, and at other times they are more like “mechanical”. vocabulary. In reality, there will be two kinds of situations: First, some companies or dealers regard after-sales service as a channel for brand building and realizing profit growth again; secondly, other companies or dealers think that after-sales service is sales. The burden. After-sales service is actually a "double-edged sword", dance is good, the key is to dance "sword" people have superb "sword surgery", if you can sway freely, people "sword" in one, then the service can make These customers become your loyal users, your brand will be getting louder and louder, otherwise the after-sales service will become a heavy burden on the company. How to do after-sales service, such as from the following aspects:

1, first of all to establish a correct after-sales service concept In reality, some companies are the service slogan, "Shouting to do less!" The concept of service is the charisma that a company or dealer has cultivated over a long period of time. No matter whether it is a paint company or a distributor, it should establish a concept of “sincerely serve the customer” and do a good job of after-sales service, rather than the show driven by interests.

2. Do a little bit more than the competition, a little more than the user's psychological expectations. Facing the increasingly fiercely competitive coatings market, all companies and distributors are paying more attention to the service card, and doing more than their opponents will win more. ! One more call to make a return visit is not just to let consumers remember us, but to exchange ideas, build relationships, increase understanding, and increase trust. Can really do a meticulous service, consumers will not only remember you, but also recommend you to more friends. Of course, there are many other ways to do more detailed services, companies or distributors should develop strategies based on actual conditions.

3, to do after-sales should also dare to innovate, and constantly innovate, "I'm afraid that I can not think of, I'm afraid I can't do it." To do service and product, like to be creative. The paint industry's services must also be innovative. In particular, dealer friends in the front line must always think more about it, study more, learn from it, and see where their strengths and weaknesses lie. What are the strengths and weaknesses of our competitors? Based on this, we must make more innovations so that "people without me will have me." Innovation comes from the mentality. If there is a desire to do well, innovation is not a problem!

After-sales service is the last part of corporate marketing, and it is also one of the most important links. It determines the final recognition of the corporate image of consumers. During the process of building a brand, the company must pay attention to after-sale service.