China's security industry market has been as thin as the morning sun

As of 2010, the total output value of China's security industry reached more than 250 billion yuan, of which the output value of security products was approximately 100 billion yuan. According to the "Planning" estimates for the industry during the "Twelfth Five-Year" period, the total output value of the security industry in 2015 will reach 500 billion yuan.

In China, the security protection needs of the financial, public security, and education industries have gradually opened up. “In recent years, the security market has increased. For example, in recent years, the number of wounded incidents in kindergartens has become frequent, which has spawned security products for the education industry. "Sourcing," Cai Chunyan, general manager of Hanbang High-tech Chengdu Branch, told reporters. In addition, municipal construction is also in full swing. In addition to the existing "Safe City" project, the construction of "smart cities", including Sichuan and other regions, will provide a greater market space for the security industry.

As one of the largest security companies in China, Zhu Jifeng, general manager of Hai Kangwei Chengdu Branch, told reporters that “the industry is currently growing at a high speed of 30%-40%.” In the “Safe City” of Chongqing, Hikvision It won 7.7 billion large orders. And Hikvision's annual sales in Sichuan are also measured in billions.

Civilian market development in the future The space civil security market is mainly for community security, building intercom, and access to intelligent parking management systems. At present, China's civil security market is close to 16 billion yuan, accounting for only 6% of the total output value of the security market. The United States as the world's leading security market, the civilian market output value of more than 50% of the total output value, the world average level is also about 10%.

China’s per capita security product spending is far behind the developed countries such as Europe, America and Japan. It is 1/9 of that of the United Kingdom and 1/7 of the United States. Compared with neighboring countries including South Korea, there is also a big gap. Only Korea’s 1 /5. The civil market in the future will have a lot of room for development.

Monthly subscription fees for home users can also enjoy greater brand involvement in the civilian market, but their share of the market is still relatively small. According to Zhu Jiefeng, general manager of Hikvision Chengdu Branch, civil projects currently account for about 30% of the market share, which is a rising market. "At present, there are high, medium and low-end products for the security industry. For low-end and mid-tier customers, the relative product definition requirements are not high, including hotels, supermarkets, and home users. It only requires images." Zhejiang Dahua Wu Xinhua, a city district manager, said that its security products have been widely used by home operators for home users in many provinces, and charges are charged on a monthly basis. This has also become one of the choices for home users.

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