Hardware companies do eight major development trends in online marketing

We know that the rapid development of the Internet has created opportunities for many hardware companies to launch new brand promotion and product sales channels. Therefore, network marketing has become an indispensable important strategy for hardware companies' marketing. The future of online marketing has also become a hot spot for all parties. Mr. Ruan Zhipeng, Business Manager of Weihai Zewei Power Tools Manufacturing Co., Ltd., discussed the future development trend of online marketing with netizens during the 8th interview held by a large number of website hardware circles. After studying and drawing on the views of some experts, Mr. Qi summarized the trends in the future development of China's online marketing, mainly including the following eight aspects:

1. Search engine is still the first online marketing tool

The development of future search engine marketing is unstoppable, and with the development of various specialized search engines and new search engines, search engines play a more prominent role in online marketing. The search engine marketing model is also evolving, in addition to conventional search. In addition to basic methods such as engine optimization and search engine keyword advertisements, web page content targeting advertising, professional search engines (such as blog search engines) and localized search engine promotion will also promote the further expansion and improvement of the search engine marketing method system.

2. In-depth development of WEB2.0 network marketing model

In 2008, blog marketing has achieved rapid development. The future of corporate blog marketing is expected to become the mainstream online marketing method. Blog marketing has become an integral part of corporate network marketing marketing strategies. Corporate blogs have led online marketing into the era of full marketing. At the same time, more WEB2.0 network marketing models will gain different levels of development, such as RSS marketing, online abstract marketing, podcast marketing, various marketing modes based on SNS network communities.

3. The value of internet marketing for corporate websites will be improved

With the increase in the number of IE7 and Firefox browser users, those websites that do not meet the WEB standard will not be able to obtain normal browsing results. This will, to a certain extent, promote the process of using WEB standards for website construction. The guidelines for corporate website construction of the China Internet Association, which will be formally released in 2007, are based on internationally recognized WEB standards and new competitive website optimization ideas and have been developed through extensive research and research. This specification is intended to improve the construction of website construction service providers and corporate websites. The professional level will play an active role. When more and more corporate websites are constructed in line with online marketing orientation, the value of the corporate website's online marketing will be significantly improved.

4. Video online advertising will become a new competitive hotspot

Stimulated by the success of video sites such as YouTube, there will be a large number of video sites exploding. Traditional portal websites and search engines also regard video online advertising as one of the directions for future development. However, video advertising is expected to be difficult to develop in 2007. To a more mature stage, it is just an area worthy of attention.

5. More online advertising formats suitable for SMEs

The traditional display type BANNER online advertisement and RichMedia advertisement have been broadcasted at a high price because of the complex production of advertisements. It is still a means for large enterprises to display their brand image. Traditional online advertisements are difficult to enter into small and medium-sized enterprises. However, with the development of online media such as more classified information and localization service websites, and the appearance of different forms of PPA paid advertising models, there will be more low-cost online advertisements, providing an opportunity for SMEs to expand information distribution channels. .

6. The plug-in network to promote the evolution of the product market

With the deepening of anti-malware software, the status of plug-in network promotion products that are inconsistent with the user's decision on marketing rules will be further reduced in the network marketing service market, and there is even the possibility of rapid marginalization. On the other hand, pumashoes will also produce web promotion products based on user licenses of client plug-ins, and will become the mainstream development direction of plug-in network marketing.

7. Website operation focuses on user experience improvement

The operation of the website has entered into the fine management stage, which reflects the winning concept of online marketing details advocated by the author. Although it is difficult to exhaustively list all the factors of the user experience, it is difficult for the user to experience the next accurate definition, and even there is no unified solution to the user experience of the same phenomenon, but this sounds hollow and the concept of mystery will pass Various details are reflected and become a magic weapon for the successful operation of the website. "Let users easily access valuable information and services is the essence of online marketing." This is the basic idea of ​​the user experience proposed by the new competitive network marketing management consultant.

8. The systematic user behavior research will be valued

The basic awareness of network marketing management based on statistical analysis of website traffic has been significantly improved in 2006. In the new year, the content of network marketing management will be further expanded and the application level will be gradually improved. Mbtshoes Internet user behavior research is an indispensable content for website operation management, and it is also the basis for user experience research in website operations. Therefore, systematic user behavior research will become an important research area for network marketing.

Mr. Qi finally stated that the above are just a few typical aspects of the future development of online marketing. There are also more areas that deserve attention, including the development and evolution of mature traditional network marketing methods in the new online marketing environment, and network marketing. Effectiveness analysis management, network marketing and business management strategies, etc. In a word, network marketing will not only be the regular content such as website construction and website promotion. The focus of online marketing is not only the increase in the number of visits and short-term gains, but also the overall strategy related to the marketing competitiveness of hardware companies.