Why does the development of Tianjin's wooden door industry cluster lag behind?

At present, there are about 10,000 large and small wooden door enterprises in the country, more than 3,000 wooden door enterprises with a certain scale and mechanized production, and six industrial clusters spawned: The first is the Beijing and Tianjin region, including Beijing, Tianjin, and Hebei. In Shandong, the most typical representative enterprises are Beimu, Boliang, Kalkaixuan, TATA, Wanjiayuan; followed by the northeastern region, including Heilongjiang, Liaoning, Jilin; and the third is the Pan-Pearl River Delta region, including Guangdong and Fujian, representing enterprises. Yihua Wood, Runcheng Chuangzhan, Dongweili; Fourth, the Yangtze River Delta region, including Shanghai, Zhejiang, and Jiangsu; Fifth, Northwest China, including Shanxi and Shaanxi, representing the company Meng Shi and Tai Heng from Shanxi; and finally In the southwestern region, there are Sichuan and Chongqing, representing brands such as Maxim and Qianchuan.

Industrial clusters are an inevitable phenomenon in the development of the wooden door market. However, the degree of development in various regions of the industrial cluster is indeed very different. Yuan Zeng of Tianjin Jinduoer Wood Industry Group believes that the degree of Tianjin's wooden door industry cluster is seriously lagging behind other regions. Yuan Zong believes that in the rapid development of the national brand of wood door industry, Tianjin lacks typical representative companies and the rapid development of Tianjin's economy. In the first half of this year, GDP reached even 16.2%, which is extremely asymmetric; Tianjin Wooden Door Enterprise participated in the wooden door exhibition over the years. In other regions, the scale is small and the number is relatively small. It also includes companies that already have many regional groups to participate in the exhibition; in addition, there is a lack of service industry organizations that cannot form the brand effect of industrial clusters. For example, the China National Timber Distribution Committee grants Jiangshan City, Zhangzhou, Zhejiang Province, Zhejiang Province. 'China's wooden door capital' honorary title; 'China's suite door capital' Chongqing; Chengdu Industrial Port's industrial base and other areas have formed a typical brand effect of industrial clusters to benefit the wooden door companies in the region.

The birth of an auxiliary business development industry organization is also another important feature of the industrial cluster effect. There are Sichuan Wood Door Association and Chongqing Wood Door Association in the southwest; there are wooden door professional committee of Liaoning Furniture Association and Heilongjiang Wood Door Association in northeast; Hebei, Hubei, etc. also have corresponding The industry organization, but Tianjin as a city of one of the country's megacities lacks corresponding local organizations. This also indicates that the industrial clusters of Tianjin's wooden door industry lag behind and have adversely affected the development of Tianjin's wooden doors.

Why is the development of industrial clusters in Tianjin's wooden door industry lags behind? Yuan Jin, Tianjin Jinduoer Wood, believes that there are several reasons:

First of all, Beijing and Tianjin are the same neighbors in North China. From the perspective of brand building and information in asymmetric competition, Tianjin Wooden Door Enterprises are at a disadvantage in competition with Beijing Wooden Door Enterprises.

Second, the lack of market competition is more reflected in the vicious price war, and it is becoming increasingly fierce and dangerous. It will even have a serious impact on the future.

Again, the product lacks innovation strategies and the brand lacks personalization. These reasons also caused Tianjin Wooden Gate to be in a disadvantageous position in competition with other regional brands.

Tianjin Jinduoer Wood Industry General Yuan believes that the industrial cluster can improve the overall competitiveness of Tianjin's wooden door industry; it can strengthen the effective cooperation among the wooden doors in Tianjin; the industrial cluster will also increase the innovation capability of Tianjin wooden doors and promote the growth of the company; Industrial clusters have played a resource-sharing effect and are conducive to the formation of Tianjin's 'Location brand'. Here Yuan Yuan also called for Tianjin Wooden Door Industry colleagues to strengthen cooperation, especially the core companies to unite to form an active, healthy mainstream in the industry and strive to do it. To share information, communicate in a timely manner, know each other, understand the market, understand the development of the industry, understand the domestic and foreign situation, form a coalition, abandon inferior products, and make crude products leave the market to achieve the purpose of purifying the market.