Cabinets have little hope of going to the countryside through building materials

The building materials are going to the countryside and the cabinet brand is about to start a new journey. As of 2008, the per capita housing area in rural areas was 32.42 square meters, and the rural population was 720 million. It was estimated that rural housing area was 23.3 billion square meters, accounting for about 60% of the total construction area of ​​the country. Home ownership is one of the biggest things in most people ’s lives. It can be said that going to the countryside with building materials is another major measure taken by the country after household appliances go to the countryside. As a cabinet brand that has not yet fully established its foothold in the Chinese market, it has begun to plan to move the hearts of rural consumers.

After nearly one year of cabinet business, the cabinet companies began to work hard to manage the existing urban home furnishing market, and the market share was not too much in the market. Although cabinets have been in China for 20 years, brand cabinets do not have a high market share in the cabinet sales market, and gradually formed an embarrassing situation of "selling good or not." Opening up the rural market is tantamount to extending the front line of the first- and second-tier markets, and delaying the decisive battle between cabinet brands, but it has not solved the chronic problems of the cabinet brands themselves. Although the elongated front gives companies breathing space and may win the opportunity to turn into a defense, it will also expose more hidden crises. For example, the rural building materials market has improved to a certain extent after home appliances went to the countryside, but it is far from mature enough. In addition, the uneven development of rural economic conditions in various regions, and the dream that enterprises want to quickly replicate will be broken by reality. Faced with the large rural population but uneven regional distribution, product demand concentration, transportation inventory pressure, regional cultural conflicts, etc., cabinet brands want to win the rural market can only slowly figure out.

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