Chinese companies seek to break through Europe and the United States "barrel array"

The British "Financial Times" said that China surpassed Germany as the world's largest exporter, and may incur more trade barriers. Now this prediction is becoming a reality.

During the Spring Festival, "Made in China" was hit by a big trading bar. On February 18, the European Commission announced an anti-dumping investigation against coated fine paper (also known as “glossy paper”) originating in or imported from China. Prior to this, the United States had initiated a “two-counter” investigation on Chinese coated paper and imposed anti-dumping and anti-subsidy duties at the beginning of November last year.

In recent months, China and the United States and Europe have frequently experienced trade frictions. The United States' special insurance for tires in China and the “double counter-offensives” for oil well pipes have blocked China’s multi-billion-dollar products out of the door. China then counterattacked and China and the United States have a lot to open up the “trade war” trend. Now that the European Union has joined the corps, after the Chinese anti-dumping duty on Chinese shoes has been sued by China, it has also launched anti-dumping investigations on "Made in China."

Under the severe economic strength of the West, a new wave of trade protectionism was set off. Europe and the United States are using anti-dumping, anti-subsidy, and special safeguards as a means to build a "barrel array" for China. How to break out of "Made in China"?

Responding to fight for equity

Coated paper export companies are concentrated in Jiangsu and Zhejiang. The anti-dumping case in the European Union has almost no positive impact on the paper industry in Guangdong. However, in an interview with the Yangcheng Evening News reporter, Li Qinghua, chairman of Guangdong Jingye Group, Guangdong’s largest coated paper producer, said: “The export market is blocked and will inevitably increase the competition in the domestic market. Due to the huge capacity in China, anti-dumping in Europe and the United States, and China The paper market will have a lot of impact, especially coated paper prices."

According to customs statistics, from January to October 2009, China exported 1.094 million tons of coated paper. Among them, exports to the EU were 166,000 tons, up 68.7%; exports to the United States were 165,000 tons, up 57.7%. Customs analysts pointed out that the demand for Europe and the United States is attractive to Chinese papermaking companies and is an important and fast-growing export market. Even the anti-dumping will inevitably cause the Chinese coated paper export enterprises to suffer.

Kim Dong Paper, the largest exporter of copperplate papers in the country, has taken the lead in this case: It has responded to the lawsuit and is about to win the lawsuit. It is reported that Jindong Paper had taken the lead in responding to the anti-dumping investigation in the United States and won. Last year, the United States investigated China's copperplate paper "double reverse". This company responded very actively. This time, the lawyer was already asked in advance for the EU case. The person in charge of the Fair Trade Bureau of the Ministry of Commerce stated that the European Commission initiated an anti-dumping investigation against Chinese-made coated paper, which would be of no benefit to both China and the EU during the period of economic recovery. The Ministry of Commerce will actively provide guidance and assistance for Chinese companies to respond.

“It can be expected that in the next two to five years, China will face extremely intensive trade frictions.” Professor Yi Xingjian, deputy dean of the School of International Economics and Trade of Guangdong University of Foreign Studies, told reporters that Chinese export enterprises are bound to become traders. In the disaster-hit areas of protectionism, enterprises must be brave enough to face and actively prepare for responding. It is reported that in order to deal with the increasingly frequent paper trade frictions, Jindong Paper even set up an anti-dumping response team.

In the face of anti-dumping and countervailing measures that are more and more like “home cooking”, Chinese companies have almost chosen to respond to protests. They have performed most in the anti-dumping case against Chinese leather shoes in the EU. The case was filed in 2005 and there were several large shoes in the Guangdong region. The company set up the "EU anti-dumping response to China shoe products alliance", and Zhejiang, Fujian large shoe involved in the case responded. In 2006, the EU imposed a two-year anti-dumping measure on Chinese leather shoes, and Chinese shoe companies joined forces with the European Commission in the European Court of Justice. Until 2008, the European Union launched the “Sunset Review,” and Chinese shoe companies renewed their resistance. In December last year, the EU extended anti-dumping measures for another 15 months. The Chinese government recently sued the European Union on the matter. Wang Aochen, chairman of Zhejiang Aokang Shoes Co., Ltd., told reporters that Chinese shoe companies will continue to defend themselves.

Actively adjust risk avoidance

European and American trade protection "iron barrels array", many domestic experts analyzed that China's textile and garment industry is likely to be the next victim. At present, Guangdong textile and garment export enterprises are generally worried that war will burn themselves.

"The competitiveness of China's textile and clothing industry is becoming more and more powerful. This makes it inevitable that Chinese textile companies will face more and more frequent trade frictions. The industry generally believes that this year and for a long time to come, we will face protection against trade pressures. One year stronger than one year.” Chen Wenming, deputy general manager of Guangzhou Textiles Import & Export Group Co., Ltd., told reporters that compared with competitors such as India, Vietnam, and Bangladesh, the Chinese textile and garment industry is from raw materials to industrial facilities and workers. Better, so the international competitiveness is still improving. Last year, the share of China's textile and apparel products in the U.S. market rose, triggering accusations such as "China's share of market share in other countries" and affirming that Americans must pick faults from Chinese companies.

In the face of potential conflicts, Chen Wenming stated that Chinese companies must face the situation calmly and objectively. While striving for their own legitimate rights and interests, they must try hard to upgrade their products “as a must.” As a typical labor-intensive industry The cost of China's textile and clothing industry has gradually increased in recent years. Competition with foreign counterparts depends on the “gradient transfer” of domestic industries to inland areas. Chen Wenming pointed out that with the continuous increase in labor costs, the Pearl River Delta, the Yangtze River Delta has been unable to blindly rely on low prices to fight the market, low-cost orders more and more difficult to do, many companies are trying to improve product quality, build their own The design ability and brand, "After all, can do 10 US dollars in business, who want to receive 5 US dollars in the order? Chinese goods sold as long as the price is not too low, Europe and the United States can not say that we dump."

"Chinese companies should minimize the use of low-priced brands, take a firm look at the export process, and take the initiative to evade anti-dumping and anti-subsidy risks." Yi Xingjian, deputy dean of the School of International Economics and Trade at Guangdong University of Foreign Studies, said that China's exports have been growing rapidly for many years. More and more close to a "limit value", Chinese companies should instead seek "profit growth" rather than "growth."