Wenzhou shoe companies avoid EU anti-dumping and then fight the Russian market

At present, many Chinese shoe companies in order to circumvent the EU's losses caused by the anti-dumping of Chinese leather shoes, many Chinese shoe companies will once again focus on the Russian market. The footwear industry in China, represented by Wenzhou shoe companies, will set up a trading company in Russia, employ marketers who understand Russian to open up markets, hire professional accounting and tax companies that are well-versed in Russian taxation, and set up specialized exhibition halls to take regular The way to business.

The establishment of a trading company in Russia is one of the marketing methods adopted by many Wenzhou shoe companies. It actively seeks to set up counters in large-scale hypermarkets in Russia and transforms sales channels into large-scale supermarkets in Russia to increase the brand influence of Chinese shoes; In terms of shoe design, Wenzhou shoe companies are more concerned about increasing the versatility of shoes, so that a pair of shoes can be suitable for a variety of occasions at the same time, improve its use; follow the trend of the times, to meet the pursuit of popular elements of consumers to actively strive for The marketing of the main stores in Russia is to improve the value of the brand, improve the entire distribution system, and establish wholesale departments in various sales regions, change the idea of ​​profitability through taking away quantity in the past, and develop timely products to gain access to seasonal sales. More profit.

Wenzhou Leather Industry Association official said that based on the information they have learned, many Chinese shoe companies will increase their exports to ASEAN and Russia, and the export growth of ASEAN countries will be more obvious. The export value will increase by 59 compared to 2008. %, while the value of exports to the EU, the United States, and Japan is still lower than in 2008.