How the Internet Marketing of the Stairway Industry Comes in the Internet Age

With the further popularization of the Internet, and at the same time, the popularity of websites and online shops of various companies and individuals has gradually increased, some staircase companies have started to raise their awareness and attention to online sales. In the situation where the traditional sales model is more and more difficult to do, how can the company overcome the sales bottleneck in the next step? Some people think of going online to seek business opportunities.

Speaking of networks and websites, many corporate executives are not unfamiliar. Some companies have owned their own websites many years ago. However, until now, the general situation is that there are web pages and products. But there is no sales or very little sales. Even some companies have websites, but they have never done any maintenance of their own corporate websites. Asked the company's Web site, but also can not immediately remember that there are also many people in their own business.

As a new type of sales, online sales have a problem that needs to be clarified: Is the network a channel or a market? As a general storefront, there will be hundreds of customers a day or a shopping mall. There may be hundreds of customers a day, but these can all be collectively referred to as a certain channel. However, at present, the number of Internet users in China has reached 320 million, and this number is still growing. The group with 320 million people is a channel or a market? In the new era, there are more and more online shopping professionals, especially some Internet users who shop online. If they further know that Chinese-Italian products have physical stores, their confidence in purchasing will increase. If it is a well-known brand, it goes without saying.

It goes without saying that the Internet is not a channel but a market, and it is a growing market! How do you, as a company, do such a big market? When there are too many companies doing network marketing, it is common to regard the network as a "sewer" for a product, and it is considered that even if the product is placed on a web page, it will be network marketing. In fact, network marketing is an innovation of the business model. It is a subversion of traditional sales methods, and it is a method of peer-to-peer, business-to-dealer, and dealer-to-end customer recombination and redevelopment.

To regard the Internet as a market, we must allow customers to participate in their own business operations and determine their own brand concept based on customers. The control of production processes and the reengineering of logistics and warehousing are all integrated with the network as the center.

Taking the well-known brand of the furniture industry, Qumei, as an example, in the premise of the Internet era, they advocate a new sales approach: Qumei e Mall! In addition, a comprehensive promotion of this new sales model was held and a press conference was held to make a high profile appearance. Qu Mei "e World" online shopping mall is in this background with multiple creation "e" concept. On June 25th, 2009, as a leading brand enterprise in the furniture industry, Qumei Furniture successfully hosted the online press conference for the Qumei “e World” online mall at the Beijing North Fifth Ring Center Store. The official launch of the “e World” online mall has opened up a brand new path for direct sales in the furniture industry, including the “Cement+Mouse” brand new marketing model, aiming at opening up more convenient channels for communication and closer customers. Service ties.

Will other product brands have a new understanding of online sales? There are still some problems in the traditional enterprise network marketing. In the past, some companies did not succeed through online marketing, and their failures have certain commonalities.

For example, in the employment system, many small and medium-sized enterprises usually use their own staff, or recruit graduates with professional knowledge but no experience. I feel that the former is very knowledgeable and the latter is "cheap" and obedient. However, the e-commerce level of employees in the traditional industry and the perception of the Internet still have a big gap compared with the operators of online marketing.

Some large companies generally go out for "foreign aid," and they "extort" from some of the well-known B2C companies and middle-level and senior executives of other Internet companies. They want to make the company's online marketing work as soon as they reach the company. However, these "airborne troops" entered when the B2C model was relatively mature. Operating a new platform with a mature network thinking model would inevitably lead to deviations. This is not appropriate for enterprises that initially entered online marketing.

Stair enterprises how to combine the characteristics of their own products, while drawing on the success of other areas of the home industry, using the network as a breakthrough point to achieve new sales growth, it is worth exploring in the industry.

It can be foreseen that more companies will try their own products to test water network marketing. Hopefully in the near future, we can see that many companies and brands in the staircase industry can achieve breakthroughs in online marketing and find a new path for sales of staircase products.