How does Xiaolan Locks weather the storm under the financial crisis?

[HuiCong Hardware Network] After years of development, Zhongshan Xiaolan has formed a group of locks and gas appliances as the leader, upstream and downstream products and various accessories, which has a high market share in China and is exported to Europe and America. , Southeast Asia and other parts of the world, and "Small Locks " is known for its high quality. Everyone knows that the trivial industry has a low threshold and the industry standards are not perfect. Under the financial crisis, how should Xiaolan’s triviality overcome the difficulties?

Xiaolan locks have realized the importance of trademarks.

The Xiaolan Lock Association has jointly registered a trademark called “Zhongshan Lock” in the State Trademark Office. It is expected that the locks with the “Zhongshan Lock” collective mark will be available this year. Zeng Zhitian, executive vice president of Xiaolan Lock Industry Association, said to the media that he hopes to implement the strategic development model of “enterprise + alliance standard + detection of real insurance room + collective trademark + brand promotion”, and strive to build a regional brand of “Zhongshan Lock”. At present, some business leaders of the Lock Industry Association have raised funds to establish “Zhongshan Xiaolan Locks Co., Ltd.”, which is responsible for the operation, management and brand promotion of collective trademarks.

The lock market takes a high-end route to resist low-end products

“Zhejiang and Shandong lock bases are mainly based on batch locks, and the products are relatively low-grade; 'Small manufacturing' is a high-end product in the market.” Liang Fujian, who has been in the lock industry for more than ten years, believes that in finance Under the crisis, only by relying on quality to win, enterprises relying on brand can survive in the big waves. Therefore, Xiaolan’s hardware companies should cherish the reputation already possessed by “Zhongshan Locks” and rely on regional brands to drive the market. Marketing .

In the financial crisis, Xiaolan Lock is seeking a new development path, constantly upgrading the industry, realizing the importance of the brand and driving the high-end route. Xiaolan trivial market is also gradually evolving standardization.

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