Since its establishment, Hengyang Jingkewei Industrial Co., Ltd. (hereinafter referred to as the company) has attached great importance to brand awareness. All employees of the company have centered on the quality policy of “tracking high-tech, strengthening quality system, participating in management and enhancing customer satisfactionâ€. A lot of solid work has been done around the brand of Jingkewei.
First, the ideology of creating a brand The necessity of creating a brand Through our market research, there are many fine-grained synthetic diamonds produced in China today, but few of them can produce high-quality fine-grained diamonds. Most of them are maintained at the middle and low-grade levels. We have a huge space for survival and development. Our company has been committed to the production of high-quality diamonds since its inception. In order to produce high-quality diamond single crystals, in order to be bigger and stronger, the company attaches great importance to creating high-quality managers and ordinary production workers. The vitality of the Jingkewei brand. Every employee of the company understands the principle that “brand is lifeâ€.
Nowadays, the market has entered the buyer's market from the seller's market. If there is a cruel market competition, it will have a good brand, so that it can stand firm in the market and grow stronger. "Competition calls for brands and competition for brands." At the same time, the company's strong internal competition mechanism has also prompted all employees of the company to improve their operational skills, improve their technical level, produce first-class products, and make first-class "Jingfeng" brand diamonds. The company links the “Jing Kewei†brand with the actual production and quality of the products, links the brand with the fate of the company, strives to improve production technology, improve product quality, better serve the customers and make first-class national brands. Compete for the largest market share.
2. The connotation of "Jing Kewei" brand The company's brand in general terms, including three major parts: 1. The name of the brand: Jing Kewei. 2. The logo of the company's brand: "JKW" plus a "mountain" shaped diamond pattern. 3. The company's trademark: "Jingfeng" brand high-grade synthetic diamond.
3. With the strength to create "Jing Kewei" brand, there are hundreds of large and small diamond manufacturers in China, among which there are few high-yield and high-quality diamond factories. Diamond factories generally produce low-grade diamond materials, resulting in low-quality diamonds in China. The competition is fierce, and high-quality diamonds still need to be imported from abroad. Although China is a big country in the production of diamonds, it is still not a strong country. Adhering to the principle of high-quality diamonds, the company has invested a lot of material, human and financial resources since its inception, and has created a new brand of “Jing Kewei†and has become a national brand.
We know that to create a first-class brand, we must have first-class staff, first-class technology and first-class production equipment. The company has 80 employees, and the production workers are all above the high school level. Among the management and technical personnel, the middle and above titles account for the majority. We also hired experts from the Changsha Research Institute of Mining and Metallurgy as technical consultants. Before the workers are employed, they must undergo strict pre-job training. They must also pass pre-job examinations and operational examinations. Those who fail will not be allowed to work. Research institutes are also entrusted to assist in technical production training. The company has a strong internal competitive incentive mechanism to encourage employees to contribute to the company's maximum. Jingkewei Company adheres to the "people-oriented" management philosophy and strives to build and protect the Jingfeng brand.
The company can have today's brilliant achievements, and can not do without good equipment and raw materials. The company's "Jingfeng" brand diamond adopts the six-face hydraulic press with the largest cylinder diameter at that time, the most advanced computer touch screen control system and the latest technology imported from abroad. Catalyst material. The company also introduces first-class diamond testing equipment, and has advanced equipment such as the latest type of selection machine, magnetic separator, strength measuring instrument, impact strength tester, high temperature impact strength tester and computer analyzer. Stable and improved quality. By integrating the above-mentioned advantageous resources, the company strengthened strict management and clarified work responsibilities, and synthesized the most promising “Jingfeng†brand synthetic diamond in the field of fine particle diamonds in China today.
4. Industry Exchange In the diamond industry, the Superhard Materials Branch has been added to share the work of the Super Association. Under the guidance of the Superhard Materials Branch and the Hunan Superhard Materials Association, it is closely following the industry's cutting-edge science and technology. Every year, the company organizes middle-level technicians to participate in the annual meeting of the diamond industry, technical exchange meetings, seminars, order fairs and other industry-level meetings to enhance the technical level of Jingkewei. Promoting the brand of “Jing Keweiâ€, the brand of “Jingfeng†brand high-grade fine particles is accepted by the peers and is welcome. It has also created its own webpage in the portal of the diamond industry, which facilitates the company's communication with the market, the industry and the world.
Second, the brand's actions and results In the domestic market, Jingkewei has entered the diamond industry for three years and has been aiming at the production and sales of high-quality synthetic diamonds and implementing a high-grade brand strategy. With this strategic goal, the company has made corresponding commitments in quality and after-sales service. The crystal shape, transparency and impact strength of “Jingfeng†brand diamond have reached the domestic first-class level. In the first year, there were only a few dozen customers in the company. Today, customers have spread over dozens of provinces and cities, and sales have doubled. The domestic high-end diamond grinding wheel factory, electroplating products factory, high-precision grinding products have gradually selected the company's "Jingfeng" brand diamond, the company is becoming a shining star in the domestic diamond industry. After several years of tempering, the customer's satisfaction with the “Jingfeng†brand diamond has been gradually improved. Many large companies have been exempted from inspection of our company's diamonds, and the market share of high-quality fine-grain diamonds has leapt to the forefront. The business volume is also increasing rapidly. Our company's intentional turnover has exceeded 60 million carats next year.
2. Under the opportunity of China's accession to the WTO, China's total export diamonds have increased significantly, but overall it is still low-grade diamonds of low quality. Due to the leading level of our company's “Jingfeng†brand diamonds, we can compare the quality and price of diamonds with foreign companies. Many foreign large companies have chosen our company as their partner in China and import a large amount. Our company is a fine, high-quality diamond with good quality and good quality. Today, the export situation of our company is very good, which shows that the “Jingkewei†brand has gradually been recognized by foreign markets and is gradually expanding its influence. The customer reflects that our company's “Jingkewei†brand diamond has been sold well abroad and is expected to add more orders. In Asia and Europe and the United States, the "Jing Kewei" brand of diamonds has achieved good sales in the above regions through exporters and middlemen.
Third, the quality system to ensure the brand The company has successfully introduced the ISO9001: 2000 quality system in August this year, aiming to improve the company's management level and quality level to further align with the international. The company has clearly defined the “Jing Kewei†brand in the system document to enhance customer satisfaction and continuous improvement. The quality management system document was promulgated and implemented. With the operation of this system, the company put forward higher requirements for management and the quality of products, and the responsibility was clearer. We firmly believe that under the leadership of the general manager of the company, Mr. Ling Junwei, we will be able to make the “Jing Kewei†brand bigger and stronger in the fierce market competition.
First, the ideology of creating a brand The necessity of creating a brand Through our market research, there are many fine-grained synthetic diamonds produced in China today, but few of them can produce high-quality fine-grained diamonds. Most of them are maintained at the middle and low-grade levels. We have a huge space for survival and development. Our company has been committed to the production of high-quality diamonds since its inception. In order to produce high-quality diamond single crystals, in order to be bigger and stronger, the company attaches great importance to creating high-quality managers and ordinary production workers. The vitality of the Jingkewei brand. Every employee of the company understands the principle that “brand is lifeâ€.
Nowadays, the market has entered the buyer's market from the seller's market. If there is a cruel market competition, it will have a good brand, so that it can stand firm in the market and grow stronger. "Competition calls for brands and competition for brands." At the same time, the company's strong internal competition mechanism has also prompted all employees of the company to improve their operational skills, improve their technical level, produce first-class products, and make first-class "Jingfeng" brand diamonds. The company links the “Jing Kewei†brand with the actual production and quality of the products, links the brand with the fate of the company, strives to improve production technology, improve product quality, better serve the customers and make first-class national brands. Compete for the largest market share.
2. The connotation of "Jing Kewei" brand The company's brand in general terms, including three major parts: 1. The name of the brand: Jing Kewei. 2. The logo of the company's brand: "JKW" plus a "mountain" shaped diamond pattern. 3. The company's trademark: "Jingfeng" brand high-grade synthetic diamond.
3. With the strength to create "Jing Kewei" brand, there are hundreds of large and small diamond manufacturers in China, among which there are few high-yield and high-quality diamond factories. Diamond factories generally produce low-grade diamond materials, resulting in low-quality diamonds in China. The competition is fierce, and high-quality diamonds still need to be imported from abroad. Although China is a big country in the production of diamonds, it is still not a strong country. Adhering to the principle of high-quality diamonds, the company has invested a lot of material, human and financial resources since its inception, and has created a new brand of “Jing Kewei†and has become a national brand.
We know that to create a first-class brand, we must have first-class staff, first-class technology and first-class production equipment. The company has 80 employees, and the production workers are all above the high school level. Among the management and technical personnel, the middle and above titles account for the majority. We also hired experts from the Changsha Research Institute of Mining and Metallurgy as technical consultants. Before the workers are employed, they must undergo strict pre-job training. They must also pass pre-job examinations and operational examinations. Those who fail will not be allowed to work. Research institutes are also entrusted to assist in technical production training. The company has a strong internal competitive incentive mechanism to encourage employees to contribute to the company's maximum. Jingkewei Company adheres to the "people-oriented" management philosophy and strives to build and protect the Jingfeng brand.
The company can have today's brilliant achievements, and can not do without good equipment and raw materials. The company's "Jingfeng" brand diamond adopts the six-face hydraulic press with the largest cylinder diameter at that time, the most advanced computer touch screen control system and the latest technology imported from abroad. Catalyst material. The company also introduces first-class diamond testing equipment, and has advanced equipment such as the latest type of selection machine, magnetic separator, strength measuring instrument, impact strength tester, high temperature impact strength tester and computer analyzer. Stable and improved quality. By integrating the above-mentioned advantageous resources, the company strengthened strict management and clarified work responsibilities, and synthesized the most promising “Jingfeng†brand synthetic diamond in the field of fine particle diamonds in China today.
4. Industry Exchange In the diamond industry, the Superhard Materials Branch has been added to share the work of the Super Association. Under the guidance of the Superhard Materials Branch and the Hunan Superhard Materials Association, it is closely following the industry's cutting-edge science and technology. Every year, the company organizes middle-level technicians to participate in the annual meeting of the diamond industry, technical exchange meetings, seminars, order fairs and other industry-level meetings to enhance the technical level of Jingkewei. Promoting the brand of “Jing Keweiâ€, the brand of “Jingfeng†brand high-grade fine particles is accepted by the peers and is welcome. It has also created its own webpage in the portal of the diamond industry, which facilitates the company's communication with the market, the industry and the world.
Second, the brand's actions and results In the domestic market, Jingkewei has entered the diamond industry for three years and has been aiming at the production and sales of high-quality synthetic diamonds and implementing a high-grade brand strategy. With this strategic goal, the company has made corresponding commitments in quality and after-sales service. The crystal shape, transparency and impact strength of “Jingfeng†brand diamond have reached the domestic first-class level. In the first year, there were only a few dozen customers in the company. Today, customers have spread over dozens of provinces and cities, and sales have doubled. The domestic high-end diamond grinding wheel factory, electroplating products factory, high-precision grinding products have gradually selected the company's "Jingfeng" brand diamond, the company is becoming a shining star in the domestic diamond industry. After several years of tempering, the customer's satisfaction with the “Jingfeng†brand diamond has been gradually improved. Many large companies have been exempted from inspection of our company's diamonds, and the market share of high-quality fine-grain diamonds has leapt to the forefront. The business volume is also increasing rapidly. Our company's intentional turnover has exceeded 60 million carats next year.
2. Under the opportunity of China's accession to the WTO, China's total export diamonds have increased significantly, but overall it is still low-grade diamonds of low quality. Due to the leading level of our company's “Jingfeng†brand diamonds, we can compare the quality and price of diamonds with foreign companies. Many foreign large companies have chosen our company as their partner in China and import a large amount. Our company is a fine, high-quality diamond with good quality and good quality. Today, the export situation of our company is very good, which shows that the “Jingkewei†brand has gradually been recognized by foreign markets and is gradually expanding its influence. The customer reflects that our company's “Jingkewei†brand diamond has been sold well abroad and is expected to add more orders. In Asia and Europe and the United States, the "Jing Kewei" brand of diamonds has achieved good sales in the above regions through exporters and middlemen.
Third, the quality system to ensure the brand The company has successfully introduced the ISO9001: 2000 quality system in August this year, aiming to improve the company's management level and quality level to further align with the international. The company has clearly defined the “Jing Kewei†brand in the system document to enhance customer satisfaction and continuous improvement. The quality management system document was promulgated and implemented. With the operation of this system, the company put forward higher requirements for management and the quality of products, and the responsibility was clearer. We firmly believe that under the leadership of the general manager of the company, Mr. Ling Junwei, we will be able to make the “Jing Kewei†brand bigger and stronger in the fierce market competition.
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