Tile trend imitation jade and performance is the mainstream

Tile trend 1: high-end line of high-end brand construction and product development, has been a hot spot in the architectural ceramics industry, but very few successful. In the middle of 2012, we saw the hot market of the microcrystalline stone, and then it broke into more than 30 companies with a certain degree of activity. In fact, only three or five companies can win market share. However, the worship of high-end lines is evident. In addition to microcrystalline stone, various companies are also vigorously developing a series of new high-end products, increasing the color and variety of ceramic tiles. This kind of high-end product follows the trend and is reflected in the price. This year, whether it is the first-line brand or the emerging brand, the price has improved on the basis of last year.

Tile trend 2: Environmental trends Ceramics' environmental protection road is very rugged, from the energy-saving aspects of production, such as raw material conservation, power conservation, water conservation, waste discharge control, etc., to the environmental health of the tiles themselves. Step by step is very difficult. Nevertheless, environmental protection has always been a powerful brand that has always emphasized and continuously explored things, such as the reduction and thinning of ceramic tiles. For example, in the aspect of radiation of ceramic tiles, some excellent products can be controlled to a negligible extent, such as special ceramics such as "Jade Kirin" tiles and "Amber" tiles. There are even some brands that have played the concept of ceramic tiles, such as the release of negative ions, whose effects have yet to be tested. However, the environmental trend is quite clear.

Tile trend three: imitating jade For a long time, tiles in the imitation of natural stone (stone decoration effect map) has made arduous efforts, "stone plot" is quite strong, does produce a series of classic products, such as 2010, 2011 popular Longyan Vitrified tiles are typical examples. However, ordinary natural stone has become somewhat saturated, imitation jade gradually formed a climate, jade texture changes, as well as crystal, moist, delicate natural features, making imitation jade tiles in the high-end market very popular. In the aspect of imitating jade, Jade Kirin tiles have achieved a real breakthrough, not only natural stone, but also more jade of “stone beauty” and inspired by the design of “Kylin jade” and “rainbow jade”. “Three-Dimensional Suspension Touch” and “Roller Print” technology combine modern (modern renderings) ceramic craftsmanship with jade and kylin cultures, blend vivid unicorn textures into products, and deliver smooth, delicate and varied textures. Good luck, happiness, longevity and good wishes.

Tile trend four: Performance Regardless of the trend, tiles are inseparable from good quality, that is, there are always a number of requirements in terms of performance, and now whether it is to promote which tiles, will emphasize the advantages of performance. Specifically, wear resistance, hardness, surface gloss, colorfastness, maintenance, non-radioactive contamination, uniform texture, density, hardness, pressure resistance, bending resistance, impact resistance, water absorption, and other properties are all core indicators. Taking the special ceramic 2012 heavyweight product “Jade Kirin” as an example, the aforementioned performance advantages have been fully ensured by five major selling points such as translucent crystal, grain like carving, water-like water, firm steel, and beautiful jade, and it is attracting more and more owners. Purchase, visible performance is important.